Operating Expenses
Sales & Marketing
Meta Platforms, Inc. Sales & Marketing decreased by 14.7% to $2.91B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.5%, from $2.76B to $2.91B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -3.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ1 2026Apr 30, 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.26B | $3.55B | $4.39B | $3.31B | $3.60B | $3.78B | $4.57B | $3.04B | $3.15B | $2.88B | $3.23B | $2.56B | $2.72B | $2.82B | $3.24B | $2.76B | $2.98B | $2.85B | $3.41B | $2.91B |
| QoQ Change | — | +9.1% | +23.4% | -24.5% | +8.5% | +5.1% | +21.0% | -33.4% | +3.6% | -8.8% | +12.1% | -20.5% | +6.1% | +3.7% | +14.8% | -14.9% | +8.1% | -4.5% | +19.9% | -14.7% |
| YoY Change | — | — | — | — | +10.3% | +6.4% | +4.3% | -8.1% | -12.3% | -23.9% | -29.5% | -15.8% | -13.7% | -1.9% | +0.4% | +7.5% | +9.5% | +0.8% | +5.2% | +5.5% |
Range$2.56B – $4.57B
CAGR-2.4%
Avg YoY Growth-3.5%
Median YoY Growth+0.6%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Meta Platforms, Inc.'s sales & marketing?
- Meta Platforms, Inc. (META) reported sales & marketing of $2.91B in Q1 2026.
- How has Meta Platforms, Inc.'s sales & marketing changed year-over-year?
- Meta Platforms, Inc.'s sales & marketing increased by 5.5% year-over-year, from $2.76B to $2.91B.
- What is the long-term trend for Meta Platforms, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Meta Platforms, Inc.'s sales & marketing has grown at a -3.9% compound annual growth rate (CAGR), from $14.04B to $11.99B.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.