Products & Services · Total Cost of Revenue
Advertising — Total Cost of Revenue
Roku, Inc. Advertising — Total Cost of Revenue increased by 13.8% to $241.74M in Q1 2026 compared to the prior quarter. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toTotal Cost of Revenue
How to read this metric
An increase relative to revenue suggests margin compression, while a decrease relative to revenue indicates improved operational leverage and efficiency.
Detailed definition
This represents the direct costs associated with delivering advertising services, including content acquisition costs, p...
Peer comparison
Peers in the streaming industry often face similar cost pressures related to content licensing and infrastructure for ad-insertion technology.
Metric ID:
roku_segment_advertising_total_cost_of_revenueHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $212.42M | $241.74M |
| QoQ Change | — | +13.8% |
| YoY Change | — | +13.8% |
Range$212.42M – $241.74M
Avg YoY Growth+13.8%
Median YoY Growth+13.8%
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Frequently Asked Questions
- What is Roku, Inc.'s advertising — total cost of revenue?
- Roku, Inc. (ROKU) reported advertising — total cost of revenue of $241.74M in Q1 2026.
- What does advertising — total cost of revenue mean?
- The direct expenses incurred to deliver and serve advertisements to users.