Operating Expenses
Sales & Marketing
Wells Fargo & Company Sales & Marketing increased by 4.8% to $369.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 103.9%, from $181.00M to $369.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $132.00M | $153.00M | $225.00M | $99.00M | $102.00M | $126.00M | $178.00M | $154.00M | $184.00M | $215.00M | $259.00M | $197.00M | $224.00M | $205.00M | $243.00M | $181.00M | $266.00M | $295.00M | $352.00M | $369.00M |
| QoQ Change | — | +15.9% | +47.1% | -56.0% | +3.0% | +23.5% | +41.3% | -13.5% | +19.5% | +16.8% | +20.5% | -23.9% | +13.7% | -8.5% | +18.5% | -25.5% | +47.0% | +10.9% | +19.3% | +4.8% |
| YoY Change | — | — | — | — | -22.7% | -17.6% | -20.9% | +55.6% | +80.4% | +70.6% | +45.5% | +27.9% | +21.7% | -4.7% | -6.2% | -8.1% | +18.8% | +43.9% | +44.9% | +103.9% |
Range$99.00M – $369.00M
CAGR+24.2%
Avg YoY Growth+27.1%
Median YoY Growth+24.8%
Current Streak4 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Wells Fargo & Company's sales & marketing?
- Wells Fargo & Company (WFC) reported sales & marketing of $369.00M in Q1 2026.
- How has Wells Fargo & Company's sales & marketing changed year-over-year?
- Wells Fargo & Company's sales & marketing increased by 103.9% year-over-year, from $181.00M to $369.00M.
- What is the long-term trend for Wells Fargo & Company's sales & marketing?
- Over 4 years (2021 to 2025), Wells Fargo & Company's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $600.00M to $1.09B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.