Discontinued — last reported Q1 '25
Business Segments · Other expenses
Advertising — Other expenses
Applovin Corporation Advertising — Other expenses decreased by 16.1% to -$41.11M in Q1 2025 compared to the prior quarter. Year-over-year, this metric declined by 16.1%, from -$35.41M to -$41.11M. This is a positive signal — lower values indicate better performance for this metric.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ1 2022
Last reportedQ1 2025May 7, 2025
Rolls up toOther operating expenses
How to read this metric
A significant increase may warrant investigation into rising overhead or one-time operational costs.
Detailed definition
This category aggregates miscellaneous operating costs for the advertising segment that do not fall into primary categor...
Peer comparison
Commonly found in segment reporting across all industries.
Metric ID:
app_segment_advertising_other_expensesHistorical Data
10 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q1 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$21.59M | -$21.59M | -$21.59M | -$21.59M | -$26.5M | -$26.5M | -$26.5M | -$26.5M | -$35.41M | -$41.11M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -22.7% | +0.0% | +0.0% | +0.0% | -33.6% | -16.1% |
| YoY Change | — | — | — | — | -22.7% | -22.7% | -22.7% | -22.7% | -33.6% | -16.1% |
Range-$41.11M – -$21.59M
CAGR+33.1%
Avg YoY Growth-23.5%
Median YoY Growth-22.7%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's advertising — other expenses?
- Applovin Corporation (APP) reported advertising — other expenses of -$41.11M in Q1 2025.
- How has Applovin Corporation's advertising — other expenses changed year-over-year?
- Applovin Corporation's advertising — other expenses decreased by 16.1% year-over-year, from -$35.41M to -$41.11M.
- What does advertising — other expenses mean?
- Miscellaneous operating expenses not categorized as personnel or infrastructure costs for the advertising segment.