What is Bread Financial Holdings's marketing?

Bread Financial Holdings (BFH) reported marketing of $35M in Q1 2026.

How has Bread Financial Holdings's marketing changed year-over-year?

Bread Financial Holdings's marketing decreased by 0.0% year-over-year, from $35M to $35M.

What is the long-term trend for Bread Financial Holdings's marketing?

Over 4 years (2021 to 2025), Bread Financial Holdings's marketing has grown at a -1.3% compound annual growth rate (CAGR), from $159M to $151M.

Bread Financial Holdings BFH Marketing

Marketing at other companies

Capital One FinancialCOF

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Commerce BancsharesCBSH

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Enova InternationalENVA

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American ExpressAXP

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Huntington BancsharesHBAN

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Other financials

Income statement

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Revenue$1.0B+4.9%

Gross profit$361.8M—

Operating income$382.8M—

Net income$181.0M+31.2%

EPS (diluted)$4.15+49.3%

Balance sheet

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Cash & equivalents$4.0B-6.6%

Total debt$85.0M-98.5%

Total equity$3.3B+8.4%

Total assets$22.3B-0.3%

Cash flow

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Operating cash flow$487.0M+23.9%

CapEx$15.0M-40.0%

Free cash flow$482.0M+55.5%

Valuation

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Market cap$4.14B+31.3%

P/E7.4×-3.9×

P/S1.1×+0.2×

Profitability

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Gross margin52%—

Operating margin45.9%—

Net margin14.4%+7.1pp

FCF margin46.5%+1.9pp

Returns & leverage

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Return on equity17.6%+8.4pp

Debt / equity0×-1.8×

Current ratio1.5×—

Where this comes from

Reported directly by Bread Financial Holdings in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Bread Financial Holdings’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Bread Financial Holdings's marketing?: Bread Financial Holdings (BFH) reported marketing of $35M in Q1 2026.
How has Bread Financial Holdings's marketing changed year-over-year?: Bread Financial Holdings's marketing decreased by 0.0% year-over-year, from $35M to $35M.
What is the long-term trend for Bread Financial Holdings's marketing?: Over 4 years (2021 to 2025), Bread Financial Holdings's marketing has grown at a -1.3% compound annual growth rate (CAGR), from $159M to $151M.