What is Columbia Financial, Inc.'s advertising costs?

Columbia Financial, Inc. (CLBK) reported advertising costs of $648K in Q1 2026.

How has Columbia Financial, Inc.'s advertising costs changed year-over-year?

Columbia Financial, Inc.'s advertising costs increased by 22.0% year-over-year, from $531K to $648K.

What is the long-term trend for Columbia Financial, Inc.'s advertising costs?

Over 4 years (2021 to 2025), Columbia Financial, Inc.'s advertising costs has grown at a 0.6% compound annual growth rate (CAGR), from $2.36M to $2.42M.

Columbia Financial, Inc. CLBK Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

The BancorpTBBK

$425K+98.1%

Rumble, Inc.RUM

$2.21M+66.7%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

Other financials

Income statement

See full

Revenue$67.1M+14.2%

Net income$13.1M+47.2%

EPS (diluted)$0.13+44.4%

Balance sheet

See full

Cash & equivalents$276.9M+8.1%

Total debt$1.3B+12.1%

Total equity$1.2B+6.7%

Total assets$11.0B+3.8%

Cash flow

See full

Operating cash flow$3.1M+299%

CapEx$1.9M-35.7%

Free cash flow$1.3M+128%

Valuation

See full

Market cap$2.07B+16.1%

Profitability

See full

Net margin21%+20.2pp

FCF margin24.1%+19.4pp

Returns & leverage

See full

Return on equity4.9%+4.8pp

Debt / equity1.1×+0.1×

Where this comes from

Reported directly by Columbia Financial, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Columbia Financial, Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

Ask your AI about Columbia Financial, Inc.'s advertising costs.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Columbia Financial, Inc.'s advertising costs?: Columbia Financial, Inc. (CLBK) reported advertising costs of $648K in Q1 2026.
How has Columbia Financial, Inc.'s advertising costs changed year-over-year?: Columbia Financial, Inc.'s advertising costs increased by 22.0% year-over-year, from $531K to $648K.
What is the long-term trend for Columbia Financial, Inc.'s advertising costs?: Over 4 years (2021 to 2025), Columbia Financial, Inc.'s advertising costs has grown at a 0.6% compound annual growth rate (CAGR), from $2.36M to $2.42M.