What is Central Pacific Financial's advertising costs?

Central Pacific Financial (CPF) reported advertising costs of $997K in Q1 2026.

How has Central Pacific Financial's advertising costs changed year-over-year?

Central Pacific Financial's advertising costs increased by 12.4% year-over-year, from $887K to $997K.

What is the long-term trend for Central Pacific Financial's advertising costs?

Over 4 years (2021 to 2025), Central Pacific Financial's advertising costs has grown at a -11.4% compound annual growth rate (CAGR), from $5.5M to $3.39M.

Central Pacific Financial CPF Advertising costs

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Other financials

Income statement

See full

Revenue$72.9M+6.0%

Net income$20.7M+16.7%

EPS (diluted)$0.78+20.0%

Balance sheet

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Total debt$101.6M-37.4%

Total equity$593.9M+6.5%

Total assets$7.5B+1.2%

Cash flow

See full

Operating cash flow$18.3M-10.3%

CapEx$1.1M+19.9%

Free cash flow$17.3M-11.7%

Valuation

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Market cap$985.58M+40.0%

P/E12.3×+0.2×

P/S3.3×+0.6×

Profitability

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Net margin27.1%+4.5pp

FCF margin30.3%-1.2pp

Returns & leverage

See full

Return on equity14%+3.0pp

Debt / equity0.2×-0.1×

Where this comes from

Reported directly by Central Pacific Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Central Pacific Financial’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Central Pacific Financial's advertising costs?: Central Pacific Financial (CPF) reported advertising costs of $997K in Q1 2026.
How has Central Pacific Financial's advertising costs changed year-over-year?: Central Pacific Financial's advertising costs increased by 12.4% year-over-year, from $887K to $997K.
What is the long-term trend for Central Pacific Financial's advertising costs?: Over 4 years (2021 to 2025), Central Pacific Financial's advertising costs has grown at a -11.4% compound annual growth rate (CAGR), from $5.5M to $3.39M.