What is FB Financial's advertising costs?

FB Financial (FBK) reported advertising costs of $2.15M in Q1 2026.

How has FB Financial's advertising costs changed year-over-year?

FB Financial's advertising costs decreased by 13.6% year-over-year, from $2.49M to $2.15M.

What is the long-term trend for FB Financial's advertising costs?

Over 4 years (2021 to 2025), FB Financial's advertising costs has grown at a -8.9% compound annual growth rate (CAGR), from $13.92M to $9.58M.

FB Financial FBK Advertising costs

Advertising costs at other companies

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$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

The BancorpTBBK

$425K+98.1%

Rumble, Inc.RUM

$2.21M+66.7%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

Other financials

Income statement

See full

Revenue$172.3M+31.9%

Net income$57.5M+46.1%

EPS (diluted)$1.10+31.0%

Balance sheet

See full

Cash & equivalents$1.2B+45.7%

Total debt$273.4M+19.2%

Total equity$2.0B+23.2%

Total assets$16.5B+25.4%

Cash flow

See full

Operating cash flow$31.0M+288%

CapEx$1.7M+4.9%

Free cash flow$29.3M+262%

Valuation

See full

Market cap$2.82B+24.2%

Enterprise value$1.94B+12.8%

P/E20×+2.2×

P/S4.7×-0.1×

Profitability

See full

Net margin23.4%-3.2pp

FCF margin32.3%+15.7pp

Returns & leverage

See full

Return on equity7.9%-0.4pp

Debt / equity0.1×0.0×

Where this comes from

Reported directly by FB Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: FB Financial’s 10-Q, filed May 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is FB Financial's advertising costs?: FB Financial (FBK) reported advertising costs of $2.15M in Q1 2026.
How has FB Financial's advertising costs changed year-over-year?: FB Financial's advertising costs decreased by 13.6% year-over-year, from $2.49M to $2.15M.
What is the long-term trend for FB Financial's advertising costs?: Over 4 years (2021 to 2025), FB Financial's advertising costs has grown at a -8.9% compound annual growth rate (CAGR), from $13.92M to $9.58M.