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First Citizens BancShares FCNCA Sales & Marketing

Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$2.4B+2.5%
Net income$672.0M+16.9%
EPS (diluted)$55.52+31.1%

Balance sheet

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Cash & equivalents$1.1B+33.0%
Total debt$32.2B-17.5%
Total equity$21.9B-1.8%
Total assets$236.84B+3.1%

Cash flow

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Operating cash flow$172.0M+75.5%
CapEx$141.0M+36.9%
Free cash flow$31.0M+720%

Valuation

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Market cap$25.04B-6.2%
P/E10.6×-0.5×
P/S2.6×-0.2×

Profitability

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Net margin24.5%-0.7pp
FCF margin23.5%+0.8pp

Returns & leverage

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Return on equity10.7%-0.1pp
Debt / equity1.5×-0.3×

Where this comes from

Reported directly by First Citizens BancShares in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: First Citizens BancShares’s 8-K, filed July 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Citizens BancShares's sales & marketing?
First Citizens BancShares (FCNCA) reported sales & marketing of $45M in Q2 2026.
How has First Citizens BancShares's sales & marketing changed year-over-year?
First Citizens BancShares's sales & marketing increased by 40.6% year-over-year, from $32M to $45M.
What is the long-term trend for First Citizens BancShares's sales & marketing?
Over 4 years (2021 to 2025), First Citizens BancShares's sales & marketing has grown at a 94.1% compound annual growth rate (CAGR), from $10M to $142M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.