Operating Expenses
Sales & Marketing
Huntington Bancshares Incorporated Sales & Marketing increased by 2.8% to $37M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 27.6%, from $29M to $37M. Over 3 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 12.6% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ1 2026Apr 30, 2026
How to read this metric
An increase indicates a push for market share growth, while a decrease may suggest a focus on cost control or market saturation.
Detailed definition
This metric tracks the investment in advertising, brand promotion, and customer acquisition campaigns. It is a key drive...
Peer comparison
Standard across retail-focused banks; peers with aggressive growth strategies typically report higher marketing-to-revenue ratios.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $15M | $25M | $35M | $19M | $19M | $24M | $22M | $60M | $54M | $67M | $28M | $27M | $33M | $28M | $29M | $28M | $34M | $36M | $37M |
| QoQ Change | — | +66.7% | +40.0% | -45.7% | +0.0% | +26.3% | -8.3% | +172.7% | -10.0% | +24.1% | -58.2% | -3.6% | +22.2% | -15.2% | +3.6% | -3.4% | +21.4% | +5.9% | +2.8% |
| YoY Change | — | — | — | — | +26.7% | -4.0% | -37.1% | +215.8% | +184.2% | +179.2% | -53.3% | -50.0% | -50.7% | — | +3.6% | +3.7% | +3.0% | +28.6% | +27.6% |
Range$15M – $67M
CAGR+22.2%
Avg YoY Growth+34.1%
Median YoY Growth+3.6%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Huntington Bancshares Incorporated 's sales & marketing?
- Huntington Bancshares Incorporated (HBANZ) reported sales & marketing of $37M in Q1 2026.
- How has Huntington Bancshares Incorporated 's sales & marketing changed year-over-year?
- Huntington Bancshares Incorporated 's sales & marketing increased by 27.6% year-over-year, from $29M to $37M.
- What is the long-term trend for Huntington Bancshares Incorporated 's sales & marketing?
- Over 3 years (2021 to 2025), Huntington Bancshares Incorporated 's sales & marketing has grown at a 12.6% compound annual growth rate (CAGR), from $89M to $127M.
- What does sales & marketing mean?
- Expenses related to advertising, branding, and customer acquisition efforts.