What is The Honest Company's advertising costs?

The Honest Company (HNST) reported advertising costs of $12.1M in Q4 2025.

How has The Honest Company's advertising costs changed year-over-year?

The Honest Company's advertising costs increased by 16.1% year-over-year, from $10.43M to $12.1M.

What is the long-term trend for The Honest Company's advertising costs?

Over 4 years (2021 to 2025), The Honest Company's advertising costs has grown at a -0.4% compound annual growth rate (CAGR), from $49.2M to $48.4M.

The Honest Company HNST Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

Other financials

Income statement

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Revenue$78.1M-19.7%

Gross profit$33.3M-11.7%

Operating income-$659.0K-126%

Net income-$42.0K-101%

EPS (diluted)$0.00-100%

Balance sheet

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Cash & equivalents$90.4M+24.1%

Total debt$11.8M-40.1%

Total equity$169.1M-6.2%

Total assets$214.9M-19.0%

Cash flow

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Operating cash flow$5.5M+288%

CapEx$1.7M+2,700%

Free cash flow$3.8M+226%

Valuation

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Market cap$391.88M-24.2%

Enterprise value$313.28M-32.5%

P/S1.1×-0.2×

Profitability

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Gross margin33.9%-4.7pp

Operating margin-6.1%-7.0pp

Net margin-5.4%-5.8pp

FCF margin5.8%—

Returns & leverage

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Return on equity-10.9%-12.0pp

Debt / equity0.1×0.0×

Current ratio4.5×+1.3×

Where this comes from

Reported directly by The Honest Company in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: The Honest Company’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Honest Company's advertising costs?: The Honest Company (HNST) reported advertising costs of $12.1M in Q4 2025.
How has The Honest Company's advertising costs changed year-over-year?: The Honest Company's advertising costs increased by 16.1% year-over-year, from $10.43M to $12.1M.
What is the long-term trend for The Honest Company's advertising costs?: Over 4 years (2021 to 2025), The Honest Company's advertising costs has grown at a -0.4% compound annual growth rate (CAGR), from $49.2M to $48.4M.