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Harley-Davidson HOG Licensing — Revenue from contract with customer, excluding assessed tax

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Other financials

Income statement

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Revenue$1.2B-5.9%
Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$12.9M-63.7%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.67B-9.1%
Enterprise value$2.59B-58.8%
P/E4.5×+1.1×
P/S0.6×0.0×

Profitability

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Gross margin33.4%-8.9pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Harley-Davidson’s 10-K, filed February 26, 2026.

Filed
Feb 26, 2026, 11:57 AM EST
Fiscal year
FY2025
Accession
0000793952-26-000011
Line item202520242023
Revenue:
Motorcycles and related products$3,603,979$4,148,264$4,882,892
Financial services869,1961,038,538953,586
4,473,1755,186,8025,836,478
Costs and expenses:
Motorcycles and related products cost of goods sold2,741,8213,005,9403,322,306
Financial services interest expense388,636371,766332,380
Financial services provision for credit losses(191,392)247,225227,158

Item 8. Financial Statements and Supplementary Data

FAQ

What is Harley-Davidson's licensing — revenue from contract with customer, excluding assessed tax?
Harley-Davidson (HOG) reported licensing — revenue from contract with customer, excluding assessed tax of $5.42M in Q4 2025.
How has Harley-Davidson's licensing — revenue from contract with customer, excluding assessed tax changed year-over-year?
Harley-Davidson's licensing — revenue from contract with customer, excluding assessed tax decreased by 4.7% year-over-year, from $5.69M to $5.42M.
What is the long-term trend for Harley-Davidson's licensing — revenue from contract with customer, excluding assessed tax?
Over 4 years (2021 to 2025), Harley-Davidson's licensing — revenue from contract with customer, excluding assessed tax has grown at a -13.0% compound annual growth rate (CAGR), from $37.79M to $21.67M.
What does licensing — revenue from contract with customer, excluding assessed tax mean?
This metric measures the gross revenue generated from licensing agreements, excluding any sales-related taxes collected on behalf of government authorities. It reflects the core financial performance of the licensing division by isolating the income derived from royalty payments and brand usage fees. Tracking this figure helps investors assess the scalability and profitability of the company's intellectual property portfolio.

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