Harley-Davidson HOG Ratios & Valuation
| FY'25 | FY'24 | FY'23 | FY'22 | ||
|---|---|---|---|---|---|
| Profitability | |||||
| Gross margin | 38.7%-3.3pp | 42%-1.0pp | 43.1%+2.2pp | 40.9%+1.6pp | |
| Efficiency | |||||
| Asset turnover | 0.4×0.0× | 0.4×-0.1× | 0.5×0.0× | 0.5×0.0× | |
| Liquidity | |||||
| Current ratio | 2.1×+0.7× | 1.4×-0.1× | 1.5×+0.2× | 1.3×0.0× | |
| Leverage | |||||
| Debt-to-equity | 0.7×-0.9× | 1.6×-0.2× | 1.8×0.0× | 1.8×-0.3× | |
| Valuation | |||||
| Market capitalization | $2.42B-36.9% | $3.84B-24.8% | $5.1B-16.1% | $6.08B+5.6% | |
| Price / sales | 0.5×-0.2× | 0.7×-0.1× | 0.9×-0.2× | 1.1×0.0× | |
| Price / book | 0.8×-0.4× | 1.2×-0.4× | 1.6×-0.5× | 2.1×-0.2× | |
| Dividend yield | 3.6%+1.2pp | 2.4%+0.5pp | 1.9%+0.4pp | 1.5%-0.1pp |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- What are Harley-Davidson's profit margins?
- Harley-Davidson (HOG) runs a 35.9% gross margin and a 11.0% operating margin, with a 10.8% net margin.
- Where do Harley-Davidson's ratios come from?
- Every ratio is computed from Harley-Davidson's SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.
