Harley-Davidson HOG Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Gross Profit by Business | ||||||
| LiveWire | -$535K+70.0% | -$545K+90.3% | -$2.27M-92.5% | $162K+109% | -$1.78M+54.8% | |
| Non-Financial Services Entities | $266.99M-15.3% | $0— | $283.11M+7.3% | $298.71M-31.0% | $315.24M-31.6% | |
| Operating Income (Loss) by Business | ||||||
| Financial Services Entities | $22.24M-65.3% | —— | $438.82M+472% | $69.77M-2.2% | $64.04M+18.9% | |
| LiveWire | -$17.67M+10.8% | -$18.38M+29.7% | -$18.18M+30.3% | -$18.65M+33.8% | -$19.81M+32.3% | |
| Non-Financial Services Entities | $18.93M-83.7% | -$260.44M— | $54.12M-1.8% | $61.32M-69.0% | $116.27M-51.2% | |
| Motorcycles and related products by Business | ||||||
| LiveWire | $5.12M+86.5% | $11.35M+9.2% | $5.56M+15.7% | $6.01M-6.8% | $2.74M-41.7% | |
| Non-Financial Services Entities | $1.06B-2.4% | $379.2M-9.8% | $1.07B+22.5% | $1.04B-22.6% | $1.08B-26.7% | |
| Assets: by Business | ||||||
| Financial Services Entities | $3.36B-61.6% | $4.03B-50.2% | $6.93B-24.6% | $8.32B-6.7% | $8.73B+1.1% | |
| LiveWire | $127.62M-0.5% | $146.52M-1.0% | $89.22M-50.0% | $109.77M-46.4% | $128.25M-45.9% | |
| Non-Financial Services Entities | $3.76B+6.8% | $3.87B+6.5% | $3.55B-3.0% | $3.62B-0.5% | $3.52B+1.7% | |
| Selling, administrative and engineering expense by Business | ||||||
| Financial Services Entities | $37.25M-3.6% | $50.58M+16.9% | $47.98M+19.1% | $44.35M+4.6% | $38.66M-14.4% | |
| LiveWire | $17.14M-4.9% | $17.83M-13.2% | $15.91M-36.1% | $18.82M-28.7% | $18.03M-28.7% | |
| Depreciation and Amortization: by Business | ||||||
| Financial Services Entities | $717K-69.6% | $2.2M-8.2% | $2.38M+1.2% | $2.42M+1.0% | $2.36M+6.5% | |
| LiveWire | $2.42M-21.7% | $2.11M-8.2% | $2.35M-12.7% | $2.59M-4.7% | $3.09M+32.6% | |
| Non-Financial Services Entities | $41.01M+13.1% | $41.72M+14.6% | $39.47M+15.6% | $35.42M+4.9% | $36.26M-1.9% | |
| Motorcycles and related products cost of goods sold by Business | ||||||
| LiveWire | $5.65M+24.9% | $11.9M-25.7% | $7.83M+30.8% | $5.85M-28.9% | $4.52M-47.7% | |
| Non-Financial Services Entities | $788.48M+2.9% | $409.66M-3.3% | $790.85M+29.1% | $744.94M-18.7% | $766.26M-24.5% | |
| Capital expenditures: by Business | ||||||
| Financial Services Entities | $20K-47.4% | $591K-18.7% | $188K-45.3% | $192K-45.3% | $38K-91.2% | |
| LiveWire | $783K+27.7% | $1.03M-26.6% | $735K-53.5% | $1.43M-22.3% | $613K-81.1% | |
| Non-Financial Services Entities | $30.99M+5.7% | $49.97M-7.5% | $35.61M-29.7% | $33.97M-13.5% | $29.32M-31.3% | |
| Financial services by Product | ||||||
| Interest income | $50.06M-76.1% | $45.79M-79.6% | $198.24M-14.9% | $214.99M-3.4% | $209.47M-0.9% | |
| Other | $61.88M+74.4% | $59.82M+82.4% | $62.95M+72.5% | $42.45M+3.6% | $35.49M-5.3% | |
| Motorcycles and related products by Product | ||||||
| Apparel | $57.31M0.0% | $47.17M-12.8% | $56.05M+0.7% | $55.24M-12.9% | $57.32M-10.6% | |
| Licensing | $6.05M+97.8% | —— | $5.55M+42.3% | $5.94M+8.4% | $3.06M-65.8% | |
| Motorcycle finished goods | $836.29M-3.2% | $193.88M-16.2% | $821.86M+33.5% | $778.05M-27.2% | $863.86M-29.3% | |
| Parts and accessories | $142.24M-0.8% | $116.51M-0.9% | $167.25M-4.0% | $186.87M-3.6% | $143.43M-13.7% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
