Harley-Davidson HOG Business Segments
| TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | TTM Q1 '25 | ||
|---|---|---|---|---|---|---|
| Gross Profit by Business | ||||||
| LiveWire | -$3.19M+69.2% | -$4.44M+64.6% | -$9.5M+22.6% | -$8.41M+16.0% | -$10.35M+7.2% | |
| Non-Financial Services Entities | $848.8M-16.1% | $897.06M-22.5% | $897.06M-33.0% | $877.76M-40.9% | $1.01B-31.2% | |
| Operating Income (Loss) by Business | ||||||
| LiveWire | -$72.88M+27.3% | -$75.02M+31.6% | -$82.79M+30.1% | -$90.69M+22.9% | -$100.21M+17.5% | |
| Non-Financial Services Entities | -$126.08M— | -$28.73M— | —— | —— | —— | |
| Motorcycles and related products by Business | ||||||
| LiveWire | $28.04M+14.9% | $25.67M-2.6% | $24.72M-21.1% | $23.96M-30.9% | $24.4M-30.8% | |
| Non-Financial Services Entities | $3.55B-4.7% | $3.58B-13.2% | $3.62B-19.4% | $3.42B-30.4% | $3.73B-21.7% | |
| Assets: by Business | ||||||
| Financial Services Entities | $22.64B-35.2% | $28.02B-19.6% | $32.09B-8.3% | $34.35B-0.1% | $34.95B+3.5% | |
| LiveWire | $473.13M-28.3% | $473.76M-38.3% | $475.2M-46.4% | $564.28M-44.0% | $659.43M-40.2% | |
| Non-Financial Services Entities | $14.79B+2.4% | $14.55B+1.2% | $14.32B-0.6% | $14.42B+1.3% | $14.44B+3.1% | |
| Selling, administrative and engineering expense by Business | ||||||
| Financial Services Entities | $180.17M+9.5% | $181.57M+6.1% | $174.24M+3.9% | $166.56M-0.4% | $164.61M0.0% | |
| LiveWire | $69.69M-22.4% | $70.58M-27.3% | $73.29M-31.0% | $82.29M-23.6% | $89.85M-18.6% | |
| Depreciation and Amortization: by Business | ||||||
| Financial Services Entities | $7.72M-18.8% | $9.36M0.0% | $9.56M+3.9% | $9.53M+5.0% | $9.5M+6.6% | |
| LiveWire | $9.47M-12.3% | $10.14M+1.0% | $10.33M+12.4% | $10.67M+34.1% | $10.8M+61.2% | |
| Non-Financial Services Entities | $157.62M+12.1% | $152.87M+8.2% | $147.56M+4.9% | $142.23M-0.1% | $140.57M-2.7% | |
| Motorcycles and related products cost of goods sold by Business | ||||||
| LiveWire | $31.23M-10.1% | $30.11M-22.6% | $34.21M+0.8% | $32.37M-17.0% | $34.75M-16.9% | |
| Non-Financial Services Entities | $2.73B+0.6% | $2.71B-8.6% | $2.73B-18.9% | $2.55B-28.6% | $2.72B-21.7% | |
| Capital expenditures: by Business | ||||||
| Financial Services Entities | $991K-32.1% | $1.01M-45.6% | $1.15M-52.3% | $1.3M-60.9% | $1.46M-65.6% | |
| LiveWire | $3.98M-26.8% | $3.81M-52.8% | $4.19M-58.3% | $5.03M-57.4% | $5.44M-59.2% | |
| Non-Financial Services Entities | $150.53M-13.1% | $148.86M-20.2% | $152.9M-15.0% | $167.96M-4.8% | $173.28M-6.0% | |
| Financial services by Product | ||||||
| Interest income | $509.08M-42.7% | $668.49M-25.0% | $846.63M-4.0% | $881.38M+2.9% | $888.97M+7.0% | |
| Other | $227.1M+55.8% | $200.71M+35.9% | $173.68M+19.1% | $147.22M+1.1% | $145.73M-1.6% | |
| Motorcycles and related products by Product | ||||||
| Apparel | $215.77M-6.4% | $215.78M-9.1% | $222.69M-7.4% | $222.33M-5.0% | $230.48M-2.8% | |
| Motorcycle finished goods | $2.63B-5.4% | $2.66B-15.3% | $2.7B-22.7% | $2.49B-36.1% | $2.78B-25.2% | |
| Parts and accessories | $612.88M-2.6% | $614.07M-5.8% | $615.16M-7.4% | $622.21M-7.8% | $629.2M-9.7% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.