An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
selling_and_marketing| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| NA | — | — | — | $165.00M | $170.00M | $184.00M | $200.00M | $187.00M |
| IPC | — | — | — | $105.00M | $98.00M | $90.00M | $98.00M | $111.00M |
| International Family Care & Professional (IFP) | — | — | — | $18.00M | — | — | — | — |
| International Family Care and Professional (IFP) | $18.50M | $18.50M | $18.50M | — | — | — | — | — |
| Total | — | — | — | — | — | — | — | — |
International Family Care and Professional (IFP) is derived from annual filings.
International Family Care & Professional (IFP), International Family Care and Professional (IFP) were previously reported and have since been discontinued or reclassified. Only currently active segments are shown in the chart.