Non-Current Assets
Goodwill
Marriott International Goodwill decreased by 0.4% to $8.87B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.1%, from $8.78B to $8.87B. Over 5 years (FY 2020 to FY 2025), Goodwill shows relatively stable performance with a -0.6% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ1 2026May 6, 2026
How to read this metric
High levels indicate significant historical M&A activity; sudden decreases signal potential impairment and business underperformance.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Standard for companies that grow through inorganic expansion and acquisitions.
Metric ID:
goodwillHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.14B | $9.08B | $9.07B | $9.07B | $8.92B | $8.77B | $8.87B | $8.9B | $8.85B | $8.8B | $8.89B | $8.82B | $8.78B | $8.89B | $8.73B | $8.78B | $8.9B | $8.89B | $8.91B | $8.87B |
| QoQ Change | — | -0.6% | -0.1% | -0.0% | -1.6% | -1.7% | +1.2% | +0.4% | -0.6% | -0.6% | +1.0% | -0.8% | -0.4% | +1.2% | -1.8% | +0.5% | +1.4% | -0.1% | +0.2% | -0.4% |
| YoY Change | — | — | — | — | -2.4% | -3.5% | -2.2% | -1.8% | -0.8% | +0.3% | +0.2% | -1.0% | -0.8% | +1.1% | -1.7% | -0.5% | +1.3% | -0.0% | +2.0% | +1.1% |
Range$8.73B – $9.14B
CAGR-0.6%
Avg YoY Growth-0.5%
Median YoY Growth-0.6%
Business Segments
| Segment | Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 |
|---|---|---|---|---|---|
| U.S. & Canada | $5.35B | $5.32B | $5.33B | $5.3B | $5.32B |
| EMEA | — | — | $1.47B | $1.42B | $1.51B |
| Greater China | — | — | — | $979M | $1.01B |
| APEC | — | — | — | $731M | $748M |
| CALA | — | — | $324M | $303M | $317M |
| International | $3.73B | $3.55B | — | — | — |
| Total | $9.07B | $8.87B | $8.89B | $8.73B | $8.91B |
International was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Goodwill at Other Companies
Frequently Asked Questions
- What is Marriott International's goodwill?
- Marriott International (MAR) reported goodwill of $8.87B in Q1 2026.
- How has Marriott International's goodwill changed year-over-year?
- Marriott International's goodwill increased by 1.1% year-over-year, from $8.78B to $8.87B.
- What is the long-term trend for Marriott International's goodwill?
- Over 5 years (2020 to 2025), Marriott International's goodwill has grown at a -0.6% compound annual growth rate (CAGR), from $9.18B to $8.91B.
- What does goodwill mean?
- The excess price paid for an acquisition over the fair value of the assets acquired.