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NBT Bancorp NBTB Sales & Marketing

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Segments

By segment

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Banking$972K+2.1%
Retirement Plan Administration-$41K-295%
All Other Segments$6K+500%

Other financials

Income statement

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Revenue$186.7M+9.1%
Net income$53.0M+136%
EPS (diluted)$1.02+132%

Balance sheet

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Cash & equivalents$294.7M-45.6%
Total debt$316.4M+180%
Total equity$1.9B+7.7%
Total assets$16.2B+1.2%

Cash flow

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Operating cash flow$61.9M+33.2%
CapEx$1.4M-41.6%
Free cash flow$60.5M+37.1%

Valuation

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Market cap$2.75B+28.7%
Enterprise value$2.77B+62.3%
P/E12.9×-3.2×
P/S3.7×+0.3×

Profitability

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Net margin28.8%+7.4pp
FCF margin33.1%+4.8pp

Returns & leverage

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Return on equity11.4%+3.3pp
Debt / equity0.2×+0.1×

Where this comes from

Reported directly by NBT Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: NBT Bancorp’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 4:04 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001140361-26-031820
(In thousands, except per share data)Three Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Professional fees and outside services5,6625,02111,2169,973
Office supplies and postage2,0601,8714,2273,813
FDIC assessment1,9841,8203,9943,514
Marketing9379741,8552,112
Amortization of intangible assets3,1913,0426,5395,153
Loan collection and other real estate owned, net5444891,1541,148
Acquisition expenses-17,180-18,401
Other6,7318,21613,07714,440

Item 1. FINANCIAL STATEMENTS (Unaudited) FINANCIAL STATEMENTS

FAQ

What is NBT Bancorp's sales & marketing?
NBT Bancorp (NBTB) reported sales & marketing of $937K in Q2 2026.
How has NBT Bancorp's sales & marketing changed year-over-year?
NBT Bancorp's sales & marketing decreased by 3.8% year-over-year, from $974K to $937K.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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