What is NBT Bancorp's sales & marketing?

NBT Bancorp (NBTB) reported sales & marketing of $918K in Q1 2026.

How has NBT Bancorp's sales & marketing changed year-over-year?

NBT Bancorp's sales & marketing decreased by 19.3% year-over-year, from $1.14M to $918K.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

NBT Bancorp NBTB Sales & Marketing

Sales & Marketing at other companies

JPMorgan ChaseJPM

$1.6B+23.0%

M&T BankMTB

$21M-4.5%

KeyCorpKEY

$18M-14.3%

F.N.B. CorporationFNB

$4M-20.0%

Old National BancorpONB

$16.43M+37.6%

Northwest BancsharesNWBI

$1.67M-11.3%

Segments

By segment

See full

Banking$892K-20.2%

Retirement Plan Administration$23K+21.1%

All Other Segments$3K+200%

Other financials

Income statement

See full

Revenue$184.5M+19.3%

Net income$51.1M+39.2%

EPS (diluted)$0.98+27.3%

Balance sheet

See full

Cash & equivalents$716.1M+182%

Total debt$117.8M+37.6%

Total equity$1.9B+22.3%

Total assets$16.2B+16.9%

Cash flow

See full

Operating cash flow$53.0M+26.3%

CapEx$4.4M+19.5%

Free cash flow$48.6M+26.9%

Valuation

See full

Market cap$2.5B+9.7%

Enterprise value$1.9B-12.6%

P/E13.6×-2.3×

P/S3.4×-0.4×

Profitability

See full

Net margin25.3%+1.0pp

FCF margin31.5%+0.9pp

Returns & leverage

See full

Return on equity10.6%+1.0pp

Debt / equity0.1×0.0×

Where this comes from

Reported directly by NBT Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: NBT Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is NBT Bancorp's sales & marketing?: NBT Bancorp (NBTB) reported sales & marketing of $918K in Q1 2026.
How has NBT Bancorp's sales & marketing changed year-over-year?: NBT Bancorp's sales & marketing decreased by 19.3% year-over-year, from $1.14M to $918K.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.