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PSKY PSKY Filmed Entertainment — Advertising and marketing

Discontinued — last reported Q4 '25

Other segment segments

Direct-to-Consumer
$315M-7.6%
Studios
$100M—
TV Media
$80M-47.7%

Similar metrics at other companies

Hasbro logo
HASEntertainment — Advertising
$0-100%
Warner Bros. Discovery, Inc. logo
WBDStudios — Marketing expense
$275M+9.1%
First Horizon logo
FHNCommercial, Consumer & Wealth — Advertising and public relations
$1M0.0%
Walt Disney logo
DISEntertainment Segment — Programming and Production Costs
$6.41B+12.6%
Warner Bros. Discovery, Inc. logo
WBDStreaming — Marketing expense
$285M+29.5%
Estee Lauder Companies Inc. logo
ELAdvertising and Promotion — SG&A
$910.75M-0.4%

Other financials

Income statement

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Revenue$7.3B+2.2%
Operating income$616.0M+12.0%
Net income$168.0M+10.5%
EPS (diluted)$0.15-31.8%

Balance sheet

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Cash & equivalents$1.9B—
Total debt$16.6B—
Total equity$11.7B—
Total assets$44.5B—

Cash flow

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Operating cash flow$185.0M+2.8%
CapEx$89.0M+56.1%
Free cash flow$96.0M-22.0%

Valuation

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Market cap$11.12B—
Enterprise value$25.78B—
P/S0.3×—

Profitability

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Operating margin4.3%—
Net margin-1.3%-1.9pp
FCF margin0.5%—

Returns & leverage

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Return on equity-3.3%—
Debt / equity1.4×—
Current ratio1.1×—

Where this comes from

Reported directly by PSKY in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: PSKY’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PSKY's filmed entertainment — advertising and marketing?
PSKY (PSKY) reported filmed entertainment — advertising and marketing of $299M in Q4 2025.
How has PSKY's filmed entertainment — advertising and marketing changed year-over-year?
PSKY's filmed entertainment — advertising and marketing decreased by 4.5% year-over-year, from $313M to $299M.
What does filmed entertainment — advertising and marketing mean?
Total spending on marketing and promotional campaigns for film and television releases.
How do you interpret filmed entertainment — advertising and marketing?
An increase often reflects a push to support major theatrical releases, while a decrease may indicate a shift toward lower-cost distribution or reduced promotional spend.
How does filmed entertainment — advertising and marketing compare across companies?
Standard line item for media companies, often compared as a percentage of total segment revenue.