What is Sunstone Hotel Investors's advertising costs?

Sunstone Hotel Investors (SHO) reported advertising costs of $13.69M in Q1 2026.

How has Sunstone Hotel Investors's advertising costs changed year-over-year?

Sunstone Hotel Investors's advertising costs increased by 4.4% year-over-year, from $13.12M to $13.69M.

What is the long-term trend for Sunstone Hotel Investors's advertising costs?

Over 4 years (2021 to 2025), Sunstone Hotel Investors's advertising costs has grown at a 14.9% compound annual growth rate (CAGR), from $31.16M to $54.28M.

Sunstone Hotel Investors SHO Advertising costs

Advertising costs at other companies

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$19.33M+10.7%

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$4.25M+21.4%

HTF

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$500K+33.3%

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$425K+98.1%

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$2.21M+66.7%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

Segments

By segment

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Significant Expense Used By Codm Consolidated$13.69M+9.5%

Other financials

Income statement

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Revenue$259.7M+11.0%

Net income$18.6M+253%

EPS (diluted)$0.08+700%

Balance sheet

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Cash & equivalents$91.1M+26.0%

Total debt$949.5M+11.3%

Total equity$1.9B-8.3%

Total assets$3.0B-2.8%

Cash flow

See full

Operating cash flow$45.4M+41.9%

CapEx$31.0M+10.0%

Free cash flow$14.4M+276%

Valuation

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Market cap$2.19B-10.0%

Enterprise value$3.05B-4.2%

P/E57.8×-10.7×

P/S2.2×-0.4×

Profitability

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Operating margin-147%—

Net margin3.8%0.0pp

FCF margin9.1%—

Returns & leverage

See full

Return on equity1.9%+0.2pp

Debt / equity0.5×+0.1×

Current ratio1.5×+0.2×

Where this comes from

Reported directly by Sunstone Hotel Investors in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Sunstone Hotel Investors’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sunstone Hotel Investors's advertising costs?: Sunstone Hotel Investors (SHO) reported advertising costs of $13.69M in Q1 2026.
How has Sunstone Hotel Investors's advertising costs changed year-over-year?: Sunstone Hotel Investors's advertising costs increased by 4.4% year-over-year, from $13.12M to $13.69M.
What is the long-term trend for Sunstone Hotel Investors's advertising costs?: Over 4 years (2021 to 2025), Sunstone Hotel Investors's advertising costs has grown at a 14.9% compound annual growth rate (CAGR), from $31.16M to $54.28M.