What is SelectQuote's advertising costs?

SelectQuote (SLQT) reported advertising costs of $65.93M in Q2 2025.

How has SelectQuote's advertising costs changed year-over-year?

SelectQuote's advertising costs decreased by 10.5% year-over-year, from $73.68M to $65.93M.

What is the long-term trend for SelectQuote's advertising costs?

Over 3 years (2022 to 2025), SelectQuote's advertising costs has grown at a -14.2% compound annual growth rate (CAGR), from $418M to $263.7M.

SelectQuote SLQT Advertising costs

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Other financials

Income statement

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Revenue$430.9M+5.6%

Gross profit$259.6M+5.6%

Operating income$35.9M+62.9%

Net income$40.2M+54.5%

EPS (diluted)$0.11+267%

Balance sheet

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Cash & equivalents$35.2M-59.2%

Total debt$404.8M-4.5%

Total equity$384.7M+9.9%

Total assets$1.3B+3.0%

Cash flow

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Operating cash flow$56.8M-20.2%

CapEx$947.0K-0.2%

Free cash flow$55.8M-20.4%

Valuation

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Market cap$139.42M-65.1%

Enterprise value$509.04M-34.8%

P/E1.5×-6.9×

P/S0.1×-0.2×

Profitability

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Gross margin54.2%-7.6pp

Operating margin5.4%—

Net margin5.6%+5.3pp

FCF margin-0.4%-3.3pp

Returns & leverage

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Return on equity25%+23.9pp

Debt / equity1.1×-0.2×

Current ratio1.6×-0.3×

Where this comes from

Reported directly by SelectQuote in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: SelectQuote’s 10-K, filed August 21, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is SelectQuote's advertising costs?: SelectQuote (SLQT) reported advertising costs of $65.93M in Q2 2025.
How has SelectQuote's advertising costs changed year-over-year?: SelectQuote's advertising costs decreased by 10.5% year-over-year, from $73.68M to $65.93M.
What is the long-term trend for SelectQuote's advertising costs?: Over 3 years (2022 to 2025), SelectQuote's advertising costs has grown at a -14.2% compound annual growth rate (CAGR), from $418M to $263.7M.