What does hiya — brand partner incentives mean?

Reflects the total commissions, bonuses, and rewards paid to independent distributors or brand partners specifically for sales generated within the Hiya segment. As a core component of the direct selling business model, this expense represents the cost of acquiring and retaining the sales force. It is a key metric for analyzing the profitability of the segment's distribution network.

USANA Health Sciences USNA Hiya — Brand Partner incentives

Other segment segments

Core Nutritional

$88.65M-1.5%

Rise

$0—

Similar metrics at other companies

AVNSIncentives — Percentage of total net sales

7.3%+0.2pp

ZDHealth & Wellness — Partner payments

$9.66M-2.3%

VVVCustomer incentives

$59.73M+7.3%

WINGIncentives from vendors recognized

$6.13M-3.2%

STEPIncentive fees as percentage of profits

15%0.0pp

VClient incentives — Net revenue

-$4.25B-13.7%

Other financials

Income statement

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Revenue$250.2M+0.3%

Gross profit$190.8M-3.2%

Operating income$13.9M-11.5%

Net income$7.5M-20.1%

EPS (diluted)$0.41-16.3%

Balance sheet

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Cash & equivalents$165.7M-9.2%

Total debt$18.0M+10.8%

Total equity$543.6M+2.6%

Total assets$739.0M-1.0%

Cash flow

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Operating cash flow$9.8M-37.0%

CapEx$2.6M-5.6%

Free cash flow$7.1M-43.9%

Valuation

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Market cap$363.35M-36.1%

P/E18.1×+7.8×

P/S0.4×-0.3×

Profitability

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Gross margin77.6%-3.0pp

Operating margin3.8%-2.7pp

Net margin1.9%-4.4pp

FCF margin5.7%-1.1pp

Returns & leverage

See full

Return on equity3.2%-7.6pp

Debt / equity0×0.0×

Current ratio2.5×+0.5×

Where this comes from

Reported directly by USANA Health Sciences in its filing.

Tagged under the XBRL concept usna:BrandPartnerIncentives.

The official record: USANA Health Sciences’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is USANA Health Sciences's hiya — brand partner incentives?: USANA Health Sciences (USNA) reported hiya — brand partner incentives of $0 in Q1 2026.
What does hiya — brand partner incentives mean?: Reflects the total commissions, bonuses, and rewards paid to independent distributors or brand partners specifically for sales generated within the Hiya segment. As a core component of the direct selling business model, this expense represents the cost of acquiring and retaining the sales force. It is a key metric for analyzing the profitability of the segment's distribution network.