Operating Expenses
Sales & Marketing
Zoom Video Communications, Inc. Sales & Marketing increased by 4.9% to $359.52M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.2%, from $358.90M to $359.52M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 5.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $245.67M | $271.18M | $293.70M | $325.42M | $362.78M | $400.47M | $427.75M | $505.59M | $422.50M | $373.37M | $374.38M | $371.05M | $348.01M | $358.77M | $361.70M | $358.90M | $346.97M | $339.00M | $342.81M | $359.52M |
| QoQ Change | — | +10.4% | +8.3% | +10.8% | +11.5% | +10.4% | +6.8% | +18.2% | -16.4% | -11.6% | +0.3% | -0.9% | -6.2% | +3.1% | +0.8% | -0.8% | -3.3% | -2.3% | +1.1% | +4.9% |
| YoY Change | — | — | — | — | +47.7% | +47.7% | +45.6% | +55.4% | +16.5% | -6.8% | -12.5% | -26.6% | -17.6% | -3.9% | -3.4% | -3.3% | -0.3% | -5.5% | -5.2% | +0.2% |
Range$245.67M – $505.59M
CAGR+8.3%
Avg YoY Growth+8.0%
Median YoY Growth-3.3%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Zoom Video Communications, Inc.'s sales & marketing?
- Zoom Video Communications, Inc. (ZM) reported sales & marketing of $359.52M in Q4 2025.
- How has Zoom Video Communications, Inc.'s sales & marketing changed year-over-year?
- Zoom Video Communications, Inc.'s sales & marketing increased by 0.2% year-over-year, from $358.90M to $359.52M.
- What is the long-term trend for Zoom Video Communications, Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Zoom Video Communications, Inc.'s sales & marketing has grown at a 5.1% compound annual growth rate (CAGR), from $1.14B to $1.39B.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.