Apple AAPL Business Segments
| Q2 '26 | Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $45.09B-23.0% | $58.53B+32.4% | $44.19B+7.3% | $41.2B+2.2% | $40.32B-23.4% | |
| Europe | $28.06B-26.5% | $38.15B+32.9% | $28.7B+19.5% | $24.01B-1.8% | $24.45B-27.8% | |
| Greater China | $20.5B-19.7% | $25.53B+76.1% | $14.49B-5.7% | $15.37B-4.0% | $16B-13.6% | |
| Japan | $8.4B-10.8% | $9.41B+41.8% | $6.64B+14.8% | $5.78B-20.8% | $7.3B-18.8% | |
| Rest of Asia Pacific | $9.14B-24.7% | $12.14B+43.8% | $8.44B+10.0% | $7.67B+5.3% | $7.29B-29.2% | |
| Operating Income by Business | ||||||
| Americas | $19.37B-19.1% | $23.95B+35.4% | $17.69B+7.1% | $16.51B-1.6% | $16.77B-22.0% | |
| Europe | $13.05B-26.6% | $17.79B+44.5% | $12.32B+17.3% | $10.5B+1.8% | $10.32B-29.4% | |
| Greater China | $9.19B-22.1% | $11.79B+86.9% | $6.31B+8.4% | $5.82B-12.1% | $6.63B-18.8% | |
| Japan | $3.84B-16.8% | $4.61B+38.3% | $3.34B+16.1% | $2.87B-16.4% | $3.43B-20.4% | |
| Rest of Asia Pacific | $4.13B-27.4% | $5.69B+50.7% | $3.77B+16.3% | $3.24B+8.6% | $2.99B-34.9% | |
| Sales & Marketing by Business | ||||||
| Americas | $2.61B-4.4% | $2.73B— | —— | —— | $2.45B-7.5% | |
| Europe | $1.25B-3.7% | $1.3B— | —— | —— | $1.11B-8.1% | |
| Greater China | $675M-4.1% | $704M— | —— | —— | $582M-2.0% | |
| Japan | $295M+2.1% | $289M— | —— | —— | $254M-9.3% | |
| Rest of Asia Pacific | $378M-1.0% | $382M— | —— | —— | $335M-9.9% | |
| Cost of Sales by Business | ||||||
| Americas | $23.11B-27.4% | $31.85B— | —— | —— | $21.09B-26.0% | |
| Europe | $13.76B-27.8% | $19.06B— | —— | —— | $13.03B-27.8% | |
| Greater China | $10.63B-18.4% | $13.03B— | —— | —— | $8.79B-9.9% | |
| Japan | $4.27B-5.4% | $4.51B— | —— | —— | $3.61B-17.8% | |
| Rest of Asia Pacific | $4.63B-23.7% | $6.07B— | —— | —— | $3.97B-25.6% | |
| Net Sales by Product | ||||||
| iPad | $6.91B-19.6% | $8.6B+23.6% | $6.95B+5.6% | $6.58B+2.8% | $6.4B-20.8% | |
| iPhone | $56.99B-33.2% | $85.27B+73.9% | $49.03B+10.0% | $44.58B-4.8% | $46.84B-32.2% | |
| Mac | $8.4B+0.2% | $8.39B-3.9% | $8.73B+8.5% | $8.05B+1.2% | $7.95B-11.6% | |
| Services | $30.98B+3.2% | $30.01B+4.4% | $28.75B+4.8% | $27.42B+2.9% | $26.65B+1.2% | |
| Wearables, Home and Accessories | $7.9B-31.3% | $11.49B+27.5% | $9.01B+21.7% | $7.4B-1.6% | $7.52B-36.0% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
