Apple AAPL Business Segments
| Q2 '26 | Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $45.09B+11.9% | $58.53B+11.2% | $44.19B+6.1% | $41.2B+9.3% | $40.32B+8.2% | |
| Europe | $28.06B+14.7% | $38.15B+12.7% | $28.7B+15.2% | $24.01B+9.7% | $24.45B+1.4% | |
| Greater China | $20.5B+28.1% | $25.53B+37.9% | $14.49B-3.6% | $15.37B+4.4% | $16B-2.3% | |
| Japan | $8.4B+15.1% | $9.41B+4.7% | $6.64B+12.0% | $5.78B+13.4% | $7.3B+16.5% | |
| Rest of Asia Pacific | $9.14B+25.3% | $12.14B+18.0% | $8.44B+14.3% | $7.67B+20.1% | $7.29B+8.4% | |
| Operating Income by Business | ||||||
| Americas | $19.37B+15.5% | $23.95B+11.4% | $17.69B+3.9% | $16.51B+8.6% | $16.77B+11.3% | |
| Europe | $13.05B+26.5% | $17.79B+21.8% | $12.32B+24.2% | $10.5B+14.5% | $10.32B+3.3% | |
| Greater China | $9.19B+38.7% | $11.79B+44.5% | $6.31B+1.8% | $5.82B+4.7% | $6.63B-1.1% | |
| Japan | $3.84B+11.8% | $4.61B+6.9% | $3.34B+12.8% | $2.87B+12.9% | $3.43B+9.5% | |
| Rest of Asia Pacific | $4.13B+38.2% | $5.69B+24.0% | $3.77B+23.0% | $3.24B+24.3% | $2.99B+6.4% | |
| Sales & Marketing by Business | ||||||
| Americas | $2.61B+6.5% | $2.73B+3.1% | —— | —— | $2.45B-0.1% | |
| Europe | $1.25B+12.0% | $1.3B+6.9% | —— | —— | $1.11B+2.6% | |
| Greater China | $675M+16.0% | $704M+18.5% | —— | —— | $582M-1.0% | |
| Japan | $295M+16.1% | $289M+3.2% | —— | —— | $254M+19.0% | |
| Rest of Asia Pacific | $378M+12.8% | $382M+2.7% | —— | —— | $335M+3.8% | |
| Cost of Sales by Business | ||||||
| Americas | $23.11B+9.6% | $31.85B+11.8% | —— | —— | $21.09B-5.8% | |
| Europe | $13.76B+5.6% | $19.06B+5.6% | —— | —— | $13.03B-5.6% | |
| Greater China | $10.63B+20.9% | $13.03B+33.5% | —— | —— | $8.79B-6.2% | |
| Japan | $4.27B+18.2% | $4.51B+2.7% | —— | —— | $3.61B+23.0% | |
| Rest of Asia Pacific | $4.63B+16.7% | $6.07B+13.9% | —— | —— | $3.97B-2.6% | |
| Net Sales by Product | ||||||
| iPad | $6.91B+8.0% | $8.6B+6.3% | $6.95B0.0% | $6.58B-8.1% | $6.4B+15.2% | |
| iPhone | $56.99B+21.7% | $85.27B+23.3% | $49.03B+6.1% | $44.58B+13.5% | $46.84B+1.9% | |
| Mac | $8.4B+5.7% | $8.39B-6.7% | $8.73B+12.7% | $8.05B+14.8% | $7.95B+6.7% | |
| Services | $30.98B+16.3% | $30.01B+13.9% | $28.75B+15.1% | $27.42B+13.3% | $26.65B+11.6% | |
| Wearables, Home and Accessories | $7.9B+5.0% | $11.49B-2.2% | $9.01B-0.3% | $7.4B-8.6% | $7.52B-4.9% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
