Discontinued — last reported Q4 '24
Business Segments · Sales & Marketing
UKI — Sales & Marketing
Flutter Entertainment UKI — Sales & Marketing remained flat by 0.0% to $175M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 18.4%, from $147.75M to $175M. Over 2 years (FY 2022 to FY 2024), UKI — Sales & Marketing shows an upward trend with a 13.6% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2024Mar 4, 2025
Rolls up toSales & Marketing
How to read this metric
High spending is necessary for growth, but efficiency is measured by the return on ad spend and customer lifetime value.
Detailed definition
Costs associated with customer acquisition, advertising, promotional bonuses, and brand marketing campaigns. This is a p...
Peer comparison
Highly comparable to marketing spend metrics in consumer-facing digital industries.
Metric ID:
flut_segment_uki_selling_and_marketing_expenseHistorical Data
3 years
| FY'22 | FY'23 | FY'24 | |
|---|---|---|---|
| Value | $542M | $591M | $700M |
| YoY Change | — | +9.0% | +18.4% |
Range$542M – $700M
CAGR+13.6%
Avg YoY Growth+13.7%
Median YoY Growth+13.7%
Current Streak2+ years growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Flutter Entertainment's uki — sales & marketing?
- Flutter Entertainment (FLUT) reported uki — sales & marketing of $175M in Q4 2024.
- How has Flutter Entertainment's uki — sales & marketing changed year-over-year?
- Flutter Entertainment's uki — sales & marketing increased by 18.4% year-over-year, from $147.75M to $175M.
- What is the long-term trend for Flutter Entertainment's uki — sales & marketing?
- Over 2 years (2022 to 2024), Flutter Entertainment's uki — sales & marketing has grown at a 13.6% compound annual growth rate (CAGR), from $542M to $700M.
- What does uki — sales & marketing mean?
- Total spending on marketing, advertising, and customer acquisition efforts.