What is Groupon, Inc.'s sales & marketing?

Groupon, Inc. (GRPN) reported sales & marketing of $41.46M in Q4 2025.

How has Groupon, Inc.'s sales & marketing changed year-over-year?

Groupon, Inc.'s sales & marketing increased by 15.0% year-over-year, from $36.05M to $41.46M.

What is the long-term trend for Groupon, Inc.'s sales & marketing?

Over 4 years (2021 to 2025), Groupon, Inc.'s sales & marketing has grown at a -3.2% compound annual growth rate (CAGR), from $188.78M to $165.86M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Groupon, Inc. GRPN Sales & Marketing

Discontinued — last reported Q4 '25

Sales & Marketing at other companies

Meta Platforms, Inc.META

$2.91B+5.5%

CarGurus, Inc.CARG

$97.48M+16.5%

TripAdvisorTRIP

$177.6M+3.5%

Global Business Travel GroupGBTG

$126M+22.3%

Expedia Group, Inc.EXPE

$1.86B+5.6%

Alphabet Inc.GOOGL

——

Segments

By segment

See full

North America$26.92M+1.7%

International$9.41M+18.2%

Other financials

Income statement

See full

Revenue$117.2M0.0%

Gross profit$113.1M+1.9%

Operating income$5.9M+169%

Net income-$12.6M+39.6%

EPS (diluted)-$0.52-37.7%

Balance sheet

See full

Cash & equivalents$255.1M-2.1%

Total debt$314.2M+4,878%

Total equity-$62.6M-238%

Total assets$595.9M-2.0%

Cash flow

See full

Operating cash flow-$10.0M-45,164%

CapEx$3.6M-4.8%

Free cash flow-$13.5M-260%

Valuation

See full

Market cap$869.07M-40.1%

Enterprise value$928.16M-22.4%

P/S1.7×-1.2×

Profitability

See full

Gross margin90.8%+0.6pp

Operating margin4.7%+3.0pp

Net margin-15.1%+2.2pp

FCF margin8%-2.4pp

Returns & leverage

See full

Return on equity-155.9%—

Debt / equity0.2×0.0×

Current ratio0.8×-0.1×

Where this comes from

Reported directly by Groupon, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Groupon, Inc.’s 10-K, filed March 10, 2026, on SEC EDGAR. View the filing →

Ask your AI about Groupon, Inc.'s sales & marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Groupon, Inc.'s sales & marketing?: Groupon, Inc. (GRPN) reported sales & marketing of $41.46M in Q4 2025.
How has Groupon, Inc.'s sales & marketing changed year-over-year?: Groupon, Inc.'s sales & marketing increased by 15.0% year-over-year, from $36.05M to $41.46M.
What is the long-term trend for Groupon, Inc.'s sales & marketing?: Over 4 years (2021 to 2025), Groupon, Inc.'s sales & marketing has grown at a -3.2% compound annual growth rate (CAGR), from $188.78M to $165.86M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.