Harley-Davidson HOG Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Gross Profit by Business | ||||||
| LiveWire | -$535K+1.8% | -$545K+76.0% | -$2.27M-1,502% | $162K+109% | -$1.78M+68.2% | |
| Non-Financial Services Entities | $266.99M— | $0-100% | $283.11M-5.2% | $298.71M-5.2% | $315.24M— | |
| Operating Income (Loss) by Business | ||||||
| Financial Services Entities | $22.24M— | —— | $438.82M+529% | $69.77M+9.0% | $64.04M+37.9% | |
| LiveWire | -$17.67M+3.8% | -$18.38M-1.1% | -$18.18M+2.5% | -$18.65M+5.8% | -$19.81M+24.2% | |
| Non-Financial Services Entities | $18.93M+107% | -$260.44M-581% | $54.12M-11.7% | $61.32M-47.3% | $116.27M— | |
| Motorcycles and related products by Business | ||||||
| LiveWire | $5.12M-54.9% | $11.35M+104% | $5.56M-7.5% | $6.01M+119% | $2.74M-73.6% | |
| Non-Financial Services Entities | $1.06B+178% | $379.2M-64.7% | $1.07B+2.9% | $1.04B-3.5% | $1.08B+157% | |
| Assets: by Business | ||||||
| Financial Services Entities | $3.36B-16.8% | $4.03B-41.8% | $6.93B-16.7% | $8.32B-4.7% | $8.73B+7.8% | |
| LiveWire | $127.62M-12.9% | $146.52M+64.2% | $89.22M-18.7% | $109.77M-14.4% | $128.25M-13.3% | |
| Non-Financial Services Entities | $3.76B-2.7% | $3.87B+9.1% | $3.55B-2.0% | $3.62B+2.7% | $3.52B-3.0% | |
| Selling, administrative and engineering expense by Business | ||||||
| Financial Services Entities | $37.25M-26.3% | $50.58M+5.4% | $47.98M+8.2% | $44.35M+14.7% | $38.66M-10.6% | |
| LiveWire | $17.14M-3.9% | $17.83M+12.1% | $15.91M-15.4% | $18.82M+4.4% | $18.03M-12.2% | |
| Depreciation and Amortization: by Business | ||||||
| Financial Services Entities | $717K-67.4% | $2.2M-7.8% | $2.38M-1.4% | $2.42M+2.4% | $2.36M-1.4% | |
| LiveWire | $2.42M+14.2% | $2.11M-10.2% | $2.35M-9.0% | $2.59M-16.1% | $3.09M+33.9% | |
| Non-Financial Services Entities | $41.01M-1.7% | $41.72M+5.7% | $39.47M+11.4% | $35.42M-2.3% | $36.26M-0.4% | |
| Motorcycles and related products cost of goods sold by Business | ||||||
| LiveWire | $5.65M-52.5% | $11.9M+51.9% | $7.83M+33.9% | $5.85M+29.3% | $4.52M-71.7% | |
| Non-Financial Services Entities | $788.48M+92.5% | $409.66M-48.2% | $790.85M+6.2% | $744.94M-2.8% | $766.26M+80.9% | |
| Capital expenditures: by Business | ||||||
| Financial Services Entities | $20K-96.6% | $591K+214% | $188K-2.1% | $192K+405% | $38K-94.8% | |
| LiveWire | $783K-24.2% | $1.03M+40.5% | $735K-48.6% | $1.43M+133% | $613K-56.4% | |
| Non-Financial Services Entities | $30.99M-38.0% | $49.97M+40.3% | $35.61M+4.8% | $33.97M+15.8% | $29.32M-45.7% | |
| Financial services by Product | ||||||
| Interest income | $50.06M+9.3% | $45.79M-76.9% | $198.24M-7.8% | $214.99M+2.6% | $209.47M-6.5% | |
| Other | $61.88M+3.5% | $59.82M-5.0% | $62.95M+48.3% | $42.45M+19.6% | $35.49M+8.3% | |
| Motorcycles and related products by Product | ||||||
| Apparel | $57.31M+21.5% | $47.17M-15.8% | $56.05M+1.5% | $55.24M-3.6% | $57.32M+6.0% | |
| Licensing | $6.05M— | —— | $5.55M-6.7% | $5.94M+94.4% | $3.06M— | |
| Motorcycle finished goods | $836.29M+331% | $193.88M-76.4% | $821.86M+5.6% | $778.05M-9.9% | $863.86M+273% | |
| Parts and accessories | $142.24M+22.1% | $116.51M-30.3% | $167.25M-10.5% | $186.87M+30.3% | $143.43M+22.0% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.