Harley-Davidson HOG Business Segments
| FY'25 | FY'24 | FY'23 | FY'22 | ||
|---|---|---|---|---|---|
| Gross Profit by Business | |||||
| LiveWire | -$4.44M+64.6% | -$12.51M-110% | -$5.96M-305% | $2.9M+213% | |
| Non-Financial Services Entities | $897.06M-22.5% | $1.16B-26.1% | $1.57B+2.5% | $1.53B+17.6% | |
| Operating Income (Loss) by Business | |||||
| LiveWire | -$75.02M+31.6% | -$109.64M+6.1% | -$116.81M-36.9% | -$85.32M-25.1% | |
| Non-Financial Services Entities | -$28.73M— | —— | $705.33M-0.5% | $709.09M+48.7% | |
| Motorcycles and related products by Business | |||||
| LiveWire | $25.67M-2.6% | $26.36M-31.2% | $38.3M-18.2% | $46.83M+30.8% | |
| Non-Financial Services Entities | $3.58B-13.2% | $4.12B-14.9% | $4.84B-0.9% | $4.89B+8.5% | |
| Assets: by Business | |||||
| Financial Services Entities | $28.02B-19.6% | $34.85B+3.3% | $33.73B+1.0% | $33.39B— | |
| LiveWire | $473.76M-38.3% | $768.26M-34.1% | $1.17B+65.6% | $704.32M— | |
| Non-Financial Services Entities | $14.55B+1.2% | $14.38B+5.4% | $13.64B+11.3% | $12.25B— | |
| Selling, administrative and engineering expense by Business | |||||
| Financial Services Entities | $181.57M+6.1% | $171.13M+7.4% | $159.31M+13.5% | $140.33M— | |
| LiveWire | $70.58M-27.3% | $97.13M-12.4% | $110.85M+25.7% | $88.22M+34.5% | |
| Depreciation and Amortization: by Business | |||||
| Financial Services Entities | $9.36M0.0% | $9.36M+4.8% | $8.93M+3.0% | $8.67M-6.0% | |
| LiveWire | $10.14M+1.0% | $10.04M+72.2% | $5.83M+32.5% | $4.4M-6.7% | |
| Non-Financial Services Entities | $152.87M+8.2% | $141.28M-1.5% | $143.36M+3.2% | $138.88M-8.2% | |
| Motorcycles and related products cost of goods sold by Business | |||||
| LiveWire | $30.11M-22.6% | $38.87M-12.2% | $44.25M+0.7% | $43.93M— | |
| Non-Financial Services Entities | $2.71B-8.6% | $2.97B-9.5% | $3.28B-2.4% | $3.36B— | |
| Goodwill, Foreign Currency Translation, Gain (Loss) by Business | |||||
| HDMC | $2.26M+317% | -$1.04M-272% | $606K+156% | -$1.09M+61.2% | |
| LiveWire | $0— | $0— | $0— | $0— | |
| Capital expenditures: by Business | |||||
| Financial Services Entities | $1.01M-45.6% | $1.86M-63.5% | $5.08M+15.5% | $4.4M+5.0% | |
| LiveWire | $3.81M-52.8% | $8.07M-40.1% | $13.46M-4.4% | $14.08M+41.5% | |
| Non-Financial Services Entities | $148.86M-20.2% | $186.64M-1.2% | $188.86M+41.8% | $133.19M+25.6% | |
| Financial services by Product | |||||
| Interest income | $668.49M-25.0% | $890.84M+11.1% | $802.08M+15.6% | $693.62M+3.3% | |
| Other | $200.71M+35.9% | $147.7M-2.5% | $151.51M+19.3% | $127.01M+2.1% | |
| Motorcycles and related products by Product | |||||
| Apparel | $215.78M-9.1% | $237.27M-2.9% | $244.33M-9.9% | $271.1M+18.9% | |
| Motorcycle finished goods | $2.66B-15.3% | $3.14B-17.4% | $3.8B+0.3% | $3.79B+9.2% | |
| Parts and accessories | $614.07M-5.8% | $651.96M-6.6% | $698.09M-4.6% | $731.65M-1.2% | |
| Revenue not from contract with customer by Geography | |||||
| Europe | $8.06M+23.9% | $6.5M-11.4% | $7.34M+21.0% | $6.07M-18.7% | |
| Other countries | $4.91M+14.4% | $4.29M-18.4% | $5.27M+56.4% | $3.37M-17.4% | |
| Revenue from contract with customer, excluding assessed tax by Geography | |||||
| Australia and New Zealand | $105.86M-11.7% | $119.95M-5.8% | $127.35M-13.7% | $147.55M+9.9% | |
| EMEA | $538.78M-7.8% | $584.49M-8.3% | $637.49M-8.0% | $693.07M-1.4% | |
| Other countries | $255.34M-3.3% | $264.03M-28.6% | $369.83M-7.9% | $401.49M+18.7% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.