HubSpot HUBS Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by HubSpot in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: HubSpot’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is HubSpot's sales & marketing?
- HubSpot (HUBS) reported sales & marketing of $386.43M in Q1 2026.
- How has HubSpot's sales & marketing changed year-over-year?
- HubSpot's sales & marketing increased by 18.3% year-over-year, from $326.7M to $386.43M.
- What is the long-term trend for HubSpot's sales & marketing?
- Over 4 years (2021 to 2025), HubSpot's sales & marketing has grown at a 20.7% compound annual growth rate (CAGR), from $649.68M to $1.38B.
- What does sales & marketing mean?
- Expenses incurred to acquire new customers and promote the company's brand and products.
- How do you interpret sales & marketing?
- High spending can drive rapid growth, but excessive spending relative to revenue may indicate inefficient customer acquisition strategies.
- How does sales & marketing compare across companies?
- Commonly benchmarked against Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios in the SaaS industry.