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HubSpot HUBS Sales & Marketing

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Other financials

Income statement

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Revenue$911.7M+19.8%
Gross profit$750.9M+17.6%
Operating income$43.3M+276%
Net income$43.3M+1,430%
EPS (diluted)$0.86+1,533%

Balance sheet

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Cash & equivalents$958.3M+59.4%
Total debt$236.9M-15.5%
Total equity$1.7B-19.8%
Total assets$3.5B-4.9%

Cash flow

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Operating cash flow$222.8M+35.5%
CapEx$19.7M+22.6%
Free cash flow$203.1M+36.9%

Valuation

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Market cap$12.81B-50.7%
Enterprise value$12.09B-52.9%
P/E87.2×—
P/S3.7×-5.4×

Profitability

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Gross margin83.2%-1.3pp
Operating margin3.8%+2.7pp
Net margin4.3%+3.9pp
FCF margin23.1%+1.1pp

Returns & leverage

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Return on equity7.9%+7.3pp
Debt / equity0.1×0.0×
Current ratio1.4×-0.4×

Where this comes from

Reported directly by HubSpot in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: HubSpot’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 5, 2026, 4:25 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-335232

FAQ

What is HubSpot's sales & marketing?
HubSpot (HUBS) reported sales & marketing of $397.71M in Q2 2026.
How has HubSpot's sales & marketing changed year-over-year?
HubSpot's sales & marketing increased by 17.0% year-over-year, from $339.88M to $397.71M.
What is the long-term trend for HubSpot's sales & marketing?
Over 4 years (2021 to 2025), HubSpot's sales & marketing has grown at a 20.7% compound annual growth rate (CAGR), from $649.68M to $1.38B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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