What is Insperity's advertising costs?

Insperity (NSP) reported advertising costs of $11M in Q1 2026.

How has Insperity's advertising costs changed year-over-year?

Insperity's advertising costs increased by 57.1% year-over-year, from $7M to $11M.

What is the long-term trend for Insperity's advertising costs?

Over 4 years (2021 to 2025), Insperity's advertising costs has grown at a 6.9% compound annual growth rate (CAGR), from $29.1M to $38M.

Insperity NSP Advertising costs

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Other financials

Income statement

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Revenue$1.9B+1.7%

Gross profit$302.0M-2.6%

Operating income$62.0M-8.8%

Net income$33.0M-35.3%

EPS (diluted)$0.88-34.8%

Balance sheet

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Cash & equivalents$24.0M+60.0%

Total debt$430.0M-1.4%

Total equity$67.0M-43.7%

Total assets$2.2B+2.5%

Cash flow

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Operating cash flow-$67.0M+84.9%

CapEx$6.0M0.0%

Free cash flow-$73.0M+83.7%

Valuation

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Market cap$1.45B-35.1%

Enterprise value$1.86B-30.1%

P/S0.2×-0.1×

Profitability

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Gross margin13%-2.3pp

Operating margin-0.2%—

Net margin-0.4%-1.4pp

FCF margin0.8%+0.5pp

Returns & leverage

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Return on equity-26.9%-82.5pp

Debt / equity6.4×+2.8×

Current ratio1.1×0.0×

Where this comes from

Reported directly by Insperity in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Insperity’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Insperity's advertising costs?: Insperity (NSP) reported advertising costs of $11M in Q1 2026.
How has Insperity's advertising costs changed year-over-year?: Insperity's advertising costs increased by 57.1% year-over-year, from $7M to $11M.
What is the long-term trend for Insperity's advertising costs?: Over 4 years (2021 to 2025), Insperity's advertising costs has grown at a 6.9% compound annual growth rate (CAGR), from $29.1M to $38M.