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Planet Fitness PLNT Business Segments

Q1 '26Q4 '25Q3 '25Q2 '25Q1 '25
Total Revenue by Business
Equipment Segment$62.15M+123%$121.21M+15.3%$78.84M+27.8%$82.23M+21.5%$27.81M+28.7%
Franchise Segment$134.47M+16.7%$119.45M+9.6%$113.68M+11.0%$119.66M+11.0%$115.18M+10.7%
Other segment expenses, net by Business
Corporate-owned clubs$1.83M+1.8%$5.68M+86.1%$4.92M+133%$1.8M-21.0%
Equipment$556K+13.0%$706K-18.1%$565K-16.5%$372K-38.9%$492K-24.2%
Franchise-$2.44M-2,036%-$177K-186%-$624K-322%$126K-11.9%
Cost of revenue by Business
Equipment$42.12M+112%$83.63M+12.5%$54.55M+28.2%$55.43M+14.3%$19.88M+22.9%
Franchise$1.55M+50.4%$5.12M+2.7%$1.86M+13.6%$2.23M+5.8%$1.03M-11.2%
Segment Adjusted EBITDA by Business
Corporate-owned clubs$46.49M+1.4%$50.16M+8.1%$53.74M+6.6%$56.6M+14.2%$45.85M+8.1%
Equipment$19.47M+162%$36.88M+23.3%$23.72M+28.3%$26.44M+42.3%$7.44M+55.1%
Franchise$94.72M+11.6%$82.86M+10.9%$82.37M+13.2%$86.5M+11.7%$84.87M+11.5%
Costs and Expenses by Business
Corporate-owned clubs$94.14M+7.2%$85.44M+6.9%$84.1M+8.2%$82.39M+8.6%$87.82M+9.8%
Equipment$42.68M+110%$20.37M-55.8%
Franchise$39.75M+31.1%$36.59M+6.7%$31.31M+5.7%$33.16M+9.3%$30.32M+8.7%
Acquisitions by Business
Corporate-owned clubs$0-100%$1.81M+127%$70K-91.2%
Equipment$0$0$0$0$0
Franchise$0$0$0$0$0
SG&A by Business
Corporate-owned clubs$4.11M-5.3%$5.31M-19.7%$2.64M-31.3%$2.46M-38.1%$4.34M+20.8%
Franchise$8.42M+16.7%$10.21M+3.9%$8.2M+1.6%$8.77M+12.0%$7.21M+6.3%
Goodwill by Business
Corporate-owned clubs$602.74M-1.4%$602.85M-1.3%$600.97M-1.4%$611.51M$611.23M
Equipment$92.67M0.0%$92.67M0.0%$92.67M0.0%$92.67M0.0%$92.67M0.0%
Franchise$16.94M0.0%$16.94M0.0%$16.94M0.0%$16.94M0.0%$16.94M0.0%
Foreign currency translation by Business
Corporate-owned clubs-$110K-184%$71K+573%$0+100%$284K+1,993%$131K+973%
Equipment$0$0$0$0$0
Franchise$0$0$0$0$0
Total Revenue by Product
Corporate-owned clubs$140.62M+5.2%$135.61M+7.4%$137.83M+7.6%$138.99M+10.8%$133.67M+9.2%
Franchise$102.25M+9.7%$98.61M+10.1%$92.25M+11.3%$96.88M+10.5%$93.24M+10.7%
National advertising fund revenue$32.22M+46.8%$20.84M+6.9%$21.43M+9.7%$22.78M+13.3%$21.94M+10.9%
Total Revenue by Geography
Rest of world$9.87M+46.1%$17.02M+8.0%$8.4M-1.7%$7.34M+24.7%$6.75M-31.9%
United States$327.37M+21.3%$359.24M+10.6%$321.94M+13.5%$333.54M+13.0%$269.91M+13.4%
Total long-lived assets, net by Geography
Rest of world$66.51M+83.5%$65.61M+206%$61.43M$44.39M$36.24M
United States$897.28M+0.3%$913.91M+3.6%$884.18M$902.64M$894.59M

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Questions, answered.

How does Planet Fitness break its business down?
Planet Fitness (PLNT) reports total revenue by business across 2 parts — Equipment Segment and Franchise Segment. Each is extracted from the segment footnotes and tracked over time.
Where does Planet Fitness's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Planet Fitness's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.