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Planet Fitness PLNT Business Segments

FY'25FY'24FY'23FY'22
Total Revenue by Business
Equipment Segment$310.09M+21.1%$256.12M+9.4%$234.1M+2.8%$227.75M+76.4%
Franchise Segment$467.96M+10.6%$423.25M+9.1%$387.93M+17.7%$329.63M+13.4%
Other segment expenses, net by Business
Equipment$2.14M-23.7%$2.8M-3.3%$2.89M+66.7%$1.74M
Cost of revenue by Business
Equipment$213.48M+17.6%$181.55M+3.8%$174.85M+4.7%$166.93M
Franchise$10.24M+3.5%$9.89M+4.2%$9.49M+61.8%$5.87M
Segment Adjusted EBITDA by Business
Corporate-owned clubs$206.35M+9.3%$188.75M$142.48M
Equipment$94.48M+31.6%$71.78M+27.4%$56.36M-4.6%$59.08M+99.1%
Franchise$336.59M+11.8%$301.12M+10.3%$273.01M+22.1%$223.6M+15.1%
Costs and Expenses by Business
Corporate-owned clubs$339.75M+8.4%$313.54M+13.6%$275.97M+16.5%$236.92M
Franchise$131.37M+7.6%$122.13M+6.3%$114.92M+8.4%$106.04M
Acquisitions by Business
Equipment$0$0$0
Franchise$0$0$0
SG&A by Business
Corporate-owned clubs$14.76M-18.1%$18.03M+6.7%$16.89M+24.8%$13.54M
Franchise$34.4M+5.8%$32.51M-8.8%$35.65M+3.7%$34.37M
Goodwill by Business
Corporate-owned clubs$2.43B
Equipment$370.66M0.0%$370.66M$370.66M0.0%
Franchise$67.75M0.0%$67.75M$67.75M0.0%
Foreign currency translation by Business
Corporate-owned clubs$486K+910%-$60K
Equipment$0$0
Franchise$0$0
Total Revenue by Product
Corporate-owned clubs$546.1M+8.7%$502.29M$379.39M
Franchise$380.97M+10.6%$344.32M+8.3%$317.92M+17.1%$271.56M+13.9%
National advertising fund revenue$86.99M+10.2%$78.93M+12.7%$70.01M+20.6%$58.08M+10.9%
Total Revenue by Geography
Rest of world$39.52M-1.5%$40.1M+40.5%$28.54M+1.7%$28.07M+173%
United States$1.28B+12.5%$1.14B+9.5%$1.04B+14.8%$908.71M
Total long-lived assets, net by Geography
Rest of world$207.66M
United States$3.6B

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Questions, answered.

How does Planet Fitness break its business down?
Planet Fitness (PLNT) reports total revenue by business across 2 parts — Equipment Segment and Franchise Segment. Each is extracted from the segment footnotes and tracked over time.
Where does Planet Fitness's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Planet Fitness's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.