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Planet Fitness PLNT Business Segments

TTM Q1 '26TTM Q4 '25TTM Q3 '25TTM Q2 '25TTM Q1 '25
Total Revenue by Business
Equipment Segment$344.42M+31.3%$310.09M+21.1%$294M+32.8%$276.86M+22.6%$262.31M+13.0%
Franchise Segment$487.25M+12.2%$467.96M+10.6%$457.54M+10.9%$446.28M+9.3%$434.41M+8.8%
Other segment expenses, net by Business
Equipment$2.2M-16.7%$2.14M-23.7%$2.29M-13.8%$2.4M-11.1%$2.64M-6.3%
Cost of revenue by Business
Equipment$235.72M+27.2%$213.48M+17.6%$204.19M+35.3%$192.18M+26.4%$185.25M+25.8%
Franchise$10.76M+10.3%$10.24M+3.5%$10.11M+38.9%$9.89M+23.3%$9.76M+17.9%
Segment Adjusted EBITDA by Business
Corporate-owned clubs$206.98M+7.7%$206.35M+9.3%$202.58M$199.24M$192.2M
Equipment$106.5M+43.1%$94.48M+31.6%$87.52M+48.1%$82.28M+44.3%$74.42M+33.9%
Franchise$346.45M+11.8%$336.59M+11.8%$328.48M+9.1%$318.9M+7.8%$309.85M+8.9%
Costs and Expenses by Business
Corporate-owned clubs$346.07M+7.7%$339.75M+8.4%$334.22M+10.4%$327.87M+11.6%$321.38M+12.0%
Franchise$140.8M+13.0%$131.37M+7.6%$129.06M+10.7%$127.38M+10.1%$124.56M+9.2%
Acquisitions by Business
Equipment$0$0$0$0$0
Franchise$0$0$0$0$0
SG&A by Business
Corporate-owned clubs$14.53M-22.6%$14.76M-18.1%$16.06M+2.6%$17.26M+7.7%$18.78M+15.5%
Franchise$35.6M+8.1%$34.4M+5.8%$34.01M+7.6%$33.88M+4.4%$32.94M-1.7%
Goodwill by Business
Corporate-owned clubs$2.42B$2.43B$2.43B$2.44B
Equipment$370.66M0.0%$370.66M0.0%$370.66M0.0%$370.66M$370.66M
Franchise$67.75M0.0%$67.75M0.0%$67.75M0.0%$67.75M$67.75M
Foreign currency translation by Business
Corporate-owned clubs$245K+185%$486K+910%$400K$385K$86K
Equipment$0$0$0$0$0
Franchise$0$0$0$0$0
Total Revenue by Product
Corporate-owned clubs$553.05M+7.7%$546.1M+8.7%$536.8M+9.0%$527.1M+10.4%$513.58M
Franchise$389.98M+10.4%$380.97M+10.6%$371.9M+10.9%$362.53M+8.8%$353.33M+8.3%
National advertising fund revenue$97.27M+20.0%$86.99M+10.2%$85.64M+11.1%$83.75M+11.5%$81.08M+11.1%
Total Revenue by Geography
Rest of world$42.63M+15.4%$39.52M-1.5%$38.25M+5.3%$38.4M+8.4%$36.94M+7.3%
United States$1.34B+14.4%$1.28B+12.5%$1.25B+16.0%$1.21B+14.9%$1.17B+15.0%
Total long-lived assets, net by Geography
Rest of world$237.93M$207.66M$163.47M
United States$3.6B$3.6B$3.56B

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Questions, answered.

How does Planet Fitness break its business down?
Planet Fitness (PLNT) reports total revenue by business across 2 parts — Equipment Segment and Franchise Segment. Each is extracted from the segment footnotes and tracked over time.
Where does Planet Fitness's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Planet Fitness's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.