Twilio Sales & Marketing decreased by 3.6% to $211.87M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 0.1%, from $212.11M to $211.87M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -4.4% CAGR.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $238.06M | $264.55M | $331.42M | $287.91M | $334.96M | $328.83M | $296.34M | $259.89M | $261.60M | $262.90M | $238.60M | $214.50M | $217.83M | $215.56M | $212.93M | $212.11M | $220.72M | $220.63M | $219.75M | $211.87M |
| QoQ Change | — | +11.1% | +25.3% | -13.1% | +16.3% | -1.8% | -9.9% | -12.3% | +0.7% | +0.5% | -9.2% | -10.1% | +1.5% | -1.0% | -1.2% | -0.4% | +4.1% | -0.0% | -0.4% | -3.6% |
| YoY Change | — | — | — | — | +40.7% | +24.3% | -10.6% | -9.7% | -21.9% | -20.1% | -19.5% | -17.5% | -16.7% | -18.0% | -10.8% | -1.1% | +1.3% | +2.4% | +3.2% | -0.1% |