Business Segments · Marketing expenses
Other Business — Marketing expenses
Darden Restaurants Other Business — Marketing expenses decreased by 1.4% to $7.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.9%, from $6.80M to $7.00M. Over 2 years (FY 2023 to FY 2025), Other Business — Marketing expenses shows an upward trend with a 35.0% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ3 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
An increase suggests a strategic push for growth or brand awareness, whereas a decrease might indicate cost-cutting or a shift toward organic growth.
Detailed definition
Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand awareness initiatives for the...
Peer comparison
Similar to 'Advertising and Promotion' expenses found in the SG&A or segment-level operating expenses of peers.
Metric ID:
dri_segment_other_business_marketing_expensesHistorical Data
15 periods
| Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.38M | $3.38M | $3.38M | $3.38M | $4.30M | $4.30M | $4.30M | $4.30M | $4.70M | $6.20M | $6.80M | $6.90M | $6.80M | $7.10M | $7.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +27.4% | +0.0% | +0.0% | +0.0% | +9.3% | +31.9% | +9.7% | +1.5% | -1.4% | +4.4% | -1.4% |
| YoY Change | — | — | — | — | +27.4% | +27.4% | +27.4% | +27.4% | +9.3% | +44.2% | +58.1% | +60.5% | +44.7% | +14.5% | +2.9% |
Range$3.38M – $7.10M
CAGR+23.2%
Avg YoY Growth+31.3%
Median YoY Growth+27.4%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Darden Restaurants's other business — marketing expenses?
- Darden Restaurants (DRI) reported other business — marketing expenses of $7.00M in Q4 2025.
- How has Darden Restaurants's other business — marketing expenses changed year-over-year?
- Darden Restaurants's other business — marketing expenses increased by 2.9% year-over-year, from $6.80M to $7.00M.
- What is the long-term trend for Darden Restaurants's other business — marketing expenses?
- Over 2 years (2023 to 2025), Darden Restaurants's other business — marketing expenses has grown at a 35.0% compound annual growth rate (CAGR), from $13.50M to $24.60M.
- What does other business — marketing expenses mean?
- Total spending on advertising and promotional activities for the secondary business segment.