What is Farmers & Merchants Bancorp's advertising costs?

Farmers & Merchants Bancorp (FMAO) reported advertising costs of $472K in Q1 2026.

How has Farmers & Merchants Bancorp's advertising costs changed year-over-year?

Farmers & Merchants Bancorp's advertising costs decreased by 6.2% year-over-year, from $503K to $472K.

What is the long-term trend for Farmers & Merchants Bancorp's advertising costs?

Over 4 years (2021 to 2025), Farmers & Merchants Bancorp's advertising costs has grown at a 11.2% compound annual growth rate (CAGR), from $1.44M to $2.2M.

Farmers & Merchants Bancorp FMAO Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

SPF

South Plains Financial, Inc.SPFI

$850K+3.0%

Capital City Bank GroupCCBG

$797.5K+2.5%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

The BancorpTBBK

$425K+98.1%

Other financials

Income statement

See full

Revenue$32.4M+15.6%

Net income$9.6M+37.8%

EPS (diluted)$0.70+37.3%

Balance sheet

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Cash & equivalents$173.5M+0.3%

Total debt$5.7M-10.4%

Total equity$375.9M+9.1%

Total assets$3.5B+2.9%

Cash flow

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Operating cash flow$7.7M-30.5%

CapEx$663.0K+71.8%

Free cash flow$7.0M-34.2%

Valuation

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Market cap$412.08M+25.6%

P/E11.5×-0.5×

P/S3.3×+0.2×

Profitability

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Net margin28.6%+2.5pp

FCF margin24.9%-13.0pp

Returns & leverage

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Return on equity10%+1.7pp

Debt / equity0×0.0×

Where this comes from

Reported directly by Farmers & Merchants Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Farmers & Merchants Bancorp’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Farmers & Merchants Bancorp's advertising costs?: Farmers & Merchants Bancorp (FMAO) reported advertising costs of $472K in Q1 2026.
How has Farmers & Merchants Bancorp's advertising costs changed year-over-year?: Farmers & Merchants Bancorp's advertising costs decreased by 6.2% year-over-year, from $503K to $472K.
What is the long-term trend for Farmers & Merchants Bancorp's advertising costs?: Over 4 years (2021 to 2025), Farmers & Merchants Bancorp's advertising costs has grown at a 11.2% compound annual growth rate (CAGR), from $1.44M to $2.2M.