What is Independent Bank Corporation's advertising costs?

Independent Bank Corporation (IBCP) reported advertising costs of $1.21M in Q1 2026.

How has Independent Bank Corporation's advertising costs changed year-over-year?

Independent Bank Corporation's advertising costs increased by 40.5% year-over-year, from $861K to $1.21M.

What is the long-term trend for Independent Bank Corporation's advertising costs?

Over 4 years (2021 to 2025), Independent Bank Corporation's advertising costs has grown at a 13.7% compound annual growth rate (CAGR), from $1.92M to $3.21M.

Independent Bank Corporation IBCP Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

SPF

South Plains Financial, Inc.SPFI

$850K+3.0%

Capital City Bank GroupCCBG

$797.5K+2.5%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

The BancorpTBBK

$425K+98.1%

Segments

By segment

See full

Independent Bank$1.21M+40.6%

Other financials

Income statement

See full

Revenue$58.9M+8.9%

Net income$16.9M+8.2%

EPS (diluted)$0.81+9.5%

Balance sheet

See full

Cash & equivalents$174.9M+36.5%

Total debt$7.2M+13.4%

Total equity$510.6M+9.3%

Total assets$5.6B+4.3%

Cash flow

See full

Operating cash flow-$9.2M-148%

CapEx$4.6M+311%

Free cash flow-$13.8M-176%

Valuation

See full

Market cap$733.17M+16.4%

Enterprise value$565.47M+11.3%

P/E10.5×+1.0×

P/S3.2×+0.4×

Profitability

See full

Net margin30.3%+0.7pp

FCF margin16.6%-7.1pp

Returns & leverage

See full

Return on equity14.3%-0.8pp

Debt / equity0×0.0×

Where this comes from

Reported directly by Independent Bank Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Independent Bank Corporation’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

Ask your AI about Independent Bank Corporation's advertising costs.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Independent Bank Corporation's advertising costs?: Independent Bank Corporation (IBCP) reported advertising costs of $1.21M in Q1 2026.
How has Independent Bank Corporation's advertising costs changed year-over-year?: Independent Bank Corporation's advertising costs increased by 40.5% year-over-year, from $861K to $1.21M.
What is the long-term trend for Independent Bank Corporation's advertising costs?: Over 4 years (2021 to 2025), Independent Bank Corporation's advertising costs has grown at a 13.7% compound annual growth rate (CAGR), from $1.92M to $3.21M.