What is Nathan's Famous's advertising costs?

Nathan's Famous (NATH) reported advertising costs of $571K in Q1 2026.

How has Nathan's Famous's advertising costs changed year-over-year?

Nathan's Famous's advertising costs decreased by 5.5% year-over-year, from $604K to $571K.

What is the long-term trend for Nathan's Famous's advertising costs?

Over 4 years (2022 to 2026), Nathan's Famous's advertising costs has grown at a 2.4% compound annual growth rate (CAGR), from $2M to $2.2M.

Nathan's Famous NATH Advertising costs

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Segments

By segment

See full

Branded Product Program$0—

Product Licensing$0—

Restaurant Operations$0—

Other financials

Income statement

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Revenue$35.1M+13.9%

Gross profit$12.5M+4.7%

Operating income$4.7M-26.5%

Net income$2.8M-33.7%

EPS (diluted)$0.68-34.0%

Balance sheet

See full

Cash & equivalents$24.4M-12.2%

Total debt$52.1M-6.9%

Total equity-$14.2M+13.9%

Total assets$53.7M+0.3%

Cash flow

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Operating cash flow$2.5M-62.6%

CapEx$38.0K-29.6%

Free cash flow$2.5M-62.8%

Valuation

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Market cap$416.07M-7.2%

Enterprise value$443.76M-6.8%

P/E20.8×+2.1×

P/S2.6×-0.5×

Profitability

See full

Gross margin34.3%-5.2pp

Operating margin18.6%-6.1pp

Net margin12.4%-3.9pp

FCF margin11%-5.9pp

Returns & leverage

See full

Return on equity21.3%—

Debt / equity-3.7×—

Current ratio2.5×-0.2×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Nathan's Famous’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nathan's Famous's advertising costs?: Nathan's Famous (NATH) reported advertising costs of $571K in Q1 2026.
How has Nathan's Famous's advertising costs changed year-over-year?: Nathan's Famous's advertising costs decreased by 5.5% year-over-year, from $604K to $571K.
What is the long-term trend for Nathan's Famous's advertising costs?: Over 4 years (2022 to 2026), Nathan's Famous's advertising costs has grown at a 2.4% compound annual growth rate (CAGR), from $2M to $2.2M.