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Harley-Davidson HOG Return on assets

Return on assets at other companies

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PolarisPII
-8.3%-9.1pp
Ford Motor Company logo
Ford Motor CompanyF
-2.1%-3.9pp
D.R. Horton logo
D.R. HortonDHI
8.9%-3.3pp
Ally Financial logo
Ally FinancialALLY
0.7%+0.6pp
LAD
Lithia MotorsLAD
2.9%-0.8pp
OPENLANE, Inc logo
OPENLANE, IncOPLN
3.9%+1.2pp

Other financials

Income statement

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Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

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Gross margin35.9%-6.5pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

Based on trailing twelve months.

The official record: Harley-Davidson’s 10-Q, filed November 5, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's return on assets?
Harley-Davidson (HOG) reported return on assets of 4.7% in Q3 2024.
How has Harley-Davidson's return on assets changed year-over-year?
Harley-Davidson's return on assets decreased by 20.8% year-over-year, from 5.9% to 4.7%.
What is the long-term trend for Harley-Davidson's return on assets?
Over 2 years (2021 to 2023), Harley-Davidson's return on assets has grown at a 3.0% compound annual growth rate (CAGR), from 5.6% to 6%.
What does return on assets mean?
Trailing-twelve-month net income divided by average total assets. Measures how efficiently the asset base generates profit, independent of how those assets are financed. Computed as net income over average total assets — note this is OpenCapital's standard definition and may differ from data vendors that use alternative numerators.