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Upstart Holdings, Inc. UPST Business Segments — Sales and marketing
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Where this comes from
Reported directly by Upstart Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Upstart Holdings, Inc.’s 10-Q, filed May 5, 2026.
- Filed
- May 5, 2026, 4:08 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001647639-26-000046
| Line item | Three Months Ended March 31, 2025 | Three Months Ended March 31, 2026 |
|---|---|---|
| Personal Lending | $107,712 | $148,434 |
| Reconciling items: | ||
| Other Contribution Profit/(Loss)(1) | (5,340) | (11,160) |
| Sales and marketing, net of borrower acquisition costs(2) | (10,408) | (12,198) |
| Customer operations, net of borrower verification and servicing costs(3) | (5,960) | (7,563) |
| Engineering and product development | (57,838) | (80,112) |
| General, administrative, and other | (60,558) | (76,070) |
| Interest income, interest expense, and fair value adjustments, net | 27,896 | 31,151 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Upstart Holdings, Inc.'s business segments — sales and marketing?
- Upstart Holdings, Inc. (UPST) reported business segments — sales and marketing of $12.2M in Q1 2026.
- How has Upstart Holdings, Inc.'s business segments — sales and marketing changed year-over-year?
- Upstart Holdings, Inc.'s business segments — sales and marketing increased by 17.2% year-over-year, from $10.41M to $12.2M.
- What is the long-term trend for Upstart Holdings, Inc.'s business segments — sales and marketing?
- Over 3 years (2022 to 2025), Upstart Holdings, Inc.'s business segments — sales and marketing has grown at a 1.7% compound annual growth rate (CAGR), from $43.06M to $45.27M.
- What does business segments — sales and marketing mean?
- Includes all expenditures related to brand promotion, advertising, and sales efforts dedicated to the personal lending segment. This metric is used to assess the company's investment in market share expansion and customer reach.
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