Operating Expenses
Sales & Marketing
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingBusiness Segments
| Segment | Q2 '26 |
|---|---|
| Americas | $2.61B |
| Europe | $1.25B |
| Greater China | $675.00M |
| Rest of Asia Pacific | $378.00M |
| Japan | $295.00M |
| Total | — |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.