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Build-A-Bear Workshop BBW Business Segments

TTM Q1 '27TTM Q4 '26TTM Q3 '26TTM Q2 '26TTM Q1 '26
Revenue by Business
Commercial$42.08M+8.6%$38.75M+11.6%$34.72M+1.1%$34.36M+4.0%$33.03M+5.2%
Direct To Consumer$479.83M-1.3%$485.96M0.0%$485.99M+0.6%$483.23M+2.4%$472.05M+2.5%
International Franchising$4.8M-6.4%$5.12M+1.4%$5.05M+2.5%$4.93M-1.3%$5M+6.5%
Gross Profit by Business
Commercial$23.47M+8.9%$21.55M+8.0%$19.95M-0.4%$20.03M+4.8%$19.11M+6.4%
Direct To Consumer$277.84M+1.9%$272.73M-0.5%$274.03M+0.4%$272.93M+3.9%$262.69M+3.8%
International Franchising$1.21M-10.7%$1.35M-9.2%$1.49M+12.0%$1.33M-14.1%$1.54M+6.9%
Selling General And Administrative Expense Segmented by Business
Commercial$969K+0.7%$962K+18.2%$814K-10.4%$908K-15.0%$1.07M-8.5%
Direct To Consumer$148.46M+1.2%$146.73M+1.8%$144.2M+2.9%$140.12M+1.8%$137.66M+2.7%
International Franchising$0$0$0$0$0
Contribution Margin by Business
Commercial$22.5M+9.3%$20.59M+7.6%$19.14M+0.1%$19.12M+6.0%$18.04M+7.5%
Direct To Consumer$129.38M+2.7%$126M-3.0%$129.83M-2.2%$132.8M+6.2%$125.03M+5.0%
International Franchising$1.21M-10.7%$1.35M-9.2%$1.49M+12.0%$1.33M-14.1%$1.54M+6.9%
Cost of Goods Sold by Business
Commercial$18.6M+8.2%$17.2M+16.4%$14.77M+3.1%$14.33M+3.0%$13.92M+3.6%
Direct To Consumer$202M-5.3%$213.23M+0.6%$211.96M+0.8%$210.3M+0.5%$209.36M+1.0%
Revenue by Product
Commercial Product And Service$42.08M+8.6%$38.75M+11.6%$34.72M+1.1%$34.36M+4.0%$33.03M+5.2%
International Franchising$4.8M-6.4%$5.12M+1.4%$5.05M+2.5%$4.93M-1.3%$5M+6.5%
Retail$479.83M-1.3%$485.96M0.0%$485.99M+0.6%$483.23M+2.4%$472.05M+2.5%
Cost of Goods Sold by Product
Commercial Product And Service$18.6M+8.2%$17.2M+16.4%$14.77M+3.1%$14.33M+3.0%$13.92M+3.6%
International Franchising$3.59M-4.8%$3.78M+5.8%$3.57M-1.0%$3.61M+4.4%$3.45M+6.4%
Retail$202M-5.3%$213.23M+0.6%$211.96M+0.8%$210.3M+0.5%$209.36M+1.0%
Revenue by Geography
Europe$70.4M-1.8%$71.69M+2.1%$70.24M+3.0%$68.17M+2.7%$66.41M+1.8%
North America$447.44M-0.8%$451.22M+0.5%$449.12M+0.4%$447.26M+2.4%$436.96M+2.8%
Other Geographic Region$8.87M+28.0%$6.93M+8.0%$6.41M-9.4%$7.08M+5.8%$6.7M+11.0%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.