What is The Honest Company's marketing?

The Honest Company (HNST) reported marketing of $13.99M in Q1 2026.

How has The Honest Company's marketing changed year-over-year?

The Honest Company's marketing increased by 14.0% year-over-year, from $12.27M to $13.99M.

What is the long-term trend for The Honest Company's marketing?

Over 4 years (2021 to 2025), The Honest Company's marketing has grown at a -1.4% compound annual growth rate (CAGR), from $54.26M to $51.2M.

The Honest Company HNST Marketing

Marketing at other companies

Trustco Bank CorpTRST

$394K+9.1%

Red River Bancshares, Inc.RRBI

$328K-1.5%

Amerant BancorpAMTB

$2.94M-19.1%

Independent Bank CorporationIBCP

$1.21M+40.5%

SMB

SmartFinancialSMBK

$387K+1.3%

TFI

Triumph FinancialTFIN

$354K-30.7%

Other financials

Income statement

See full

Revenue$78.1M-19.7%

Gross profit$33.3M-11.7%

Operating income-$659.0K-126%

Net income-$42.0K-101%

EPS (diluted)$0.00-100%

Balance sheet

See full

Cash & equivalents$90.4M+24.1%

Total debt$11.8M-40.1%

Total equity$169.1M-6.2%

Total assets$214.9M-19.0%

Cash flow

See full

Operating cash flow$5.5M+288%

CapEx$1.7M+2,700%

Free cash flow$3.8M+226%

Valuation

See full

Market cap$391.88M-24.2%

Enterprise value$313.28M-32.5%

P/S1.1×-0.2×

Profitability

See full

Gross margin33.9%-4.7pp

Operating margin-6.1%-7.0pp

Net margin-5.4%-5.8pp

FCF margin5.8%—

Returns & leverage

See full

Return on equity-10.9%-12.0pp

Debt / equity0.1×0.0×

Current ratio4.5×+1.3×

Where this comes from

Reported directly by The Honest Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: The Honest Company’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

Ask your AI about The Honest Company's marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is The Honest Company's marketing?: The Honest Company (HNST) reported marketing of $13.99M in Q1 2026.
How has The Honest Company's marketing changed year-over-year?: The Honest Company's marketing increased by 14.0% year-over-year, from $12.27M to $13.99M.
What is the long-term trend for The Honest Company's marketing?: Over 4 years (2021 to 2025), The Honest Company's marketing has grown at a -1.4% compound annual growth rate (CAGR), from $54.26M to $51.2M.