What is Harley-Davidson's SG&A?

Harley-Davidson (HOG) reported SG&A of $302.45M in Q1 2026.

How has Harley-Davidson's SG&A changed year-over-year?

Harley-Davidson's SG&A increased by 18.3% year-over-year, from $255.66M to $302.45M.

What is the long-term trend for Harley-Davidson's SG&A?

Over 4 years (2021 to 2025), Harley-Davidson's SG&A has grown at a 2.2% compound annual growth rate (CAGR), from $1.05B to $1.15B.

Combined selling expenses (sales force, marketing, distribution) and general & administrative costs (management, legal, accounting, facilities) — the broadest opex category.

Harley-Davidson HOG SG&A

SG&A at other companies

Ford Motor CompanyF

$2.81B+15.5%

D.R. HortonDHI

$903.3M+0.5%

LAD

Lithia MotorsLAD

$1.04B+8.9%

OPENLANE, IncOPLN

$124.4M+16.0%

Deere & CompanyDE

$1.21B+1.0%

Hewlett Packard EnterpriseHPE

$1.83B+41.0%

Segments

By segment

See full

Financial Services Entities$37.25M-3.6%

LiveWire$17.14M-4.9%

Other financials

Income statement

See full

Revenue$1.2B-11.8%

Gross profit$378.4M-32.2%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

See full

Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Total assets$7.2B-41.5%

Cash flow

See full

Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

See full

Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/E4.2×+1.0×

P/S0.6×-0.2×

Profitability

See full

Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

See full

Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

Ask your AI about Harley-Davidson's sg&a.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Harley-Davidson's SG&A?: Harley-Davidson (HOG) reported SG&A of $302.45M in Q1 2026.
How has Harley-Davidson's SG&A changed year-over-year?: Harley-Davidson's SG&A increased by 18.3% year-over-year, from $255.66M to $302.45M.
What is the long-term trend for Harley-Davidson's SG&A?: Over 4 years (2021 to 2025), Harley-Davidson's SG&A has grown at a 2.2% compound annual growth rate (CAGR), from $1.05B to $1.15B.
What does SG&A mean?: Combined selling expenses (sales force, marketing, distribution) and general & administrative costs (management, legal, accounting, facilities) — the broadest opex category.