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Build-A-Bear Workshop BBW Business Segments

FY'26FY'25FY'24FY'23
Revenue by Business
Commercial$38.75M+23.5%$31.39M+23.5%$25.41M+37.2%$18.52M+61.0%
Direct To Consumer$485.96M+5.6%$460.33M+0.9%$456.16M+2.2%$446.18M+12.2%
International Franchising$5.12M+9.2%$4.69M+3.4%$4.54M+40.4%$3.23M+38.9%
Gross Profit by Business
Commercial$21.55M+20.1%$17.95M+34.7%$13.32M+34.1%$9.93M
Direct To Consumer$272.73M+7.7%$253.13M+1.5%$249.35M+6.2%$234.69M
International Franchising$1.35M-6.6%$1.44M-16.1%$1.72M+38.0%$1.25M
Selling General And Administrative Expense Segmented by Business
Commercial$962K-17.6%$1.17M-71.6%$4.1M+9,223%$44K
Direct To Consumer$146.73M+9.4%$134.08M+5.0%$127.72M+7.7%$118.55M
International Franchising$0$0$0$0
Contribution Margin by Business
Commercial$20.59M+22.7%$16.78M+82.0%$9.22M-6.8%$9.89M
Direct To Consumer$126M+5.8%$119.05M-2.1%$121.63M+4.7%$116.14M
International Franchising$1.35M-6.6%$1.44M-16.1%$1.72M+38.0%$1.25M
Cost of Goods Sold by Business
Commercial$17.2M+28.0%$13.44M+11.1%$12.09M+40.7%$8.59M
Direct To Consumer$213.23M+2.9%$207.2M+0.2%$206.82M-2.2%$211.49M
Revenue by Product
Commercial Product And Service$38.75M+23.5%$31.39M+23.5%$25.41M+37.2%$18.52M+61.0%
International Franchising$5.12M+9.2%$4.69M+3.4%$4.54M+40.4%$3.23M+38.9%
Retail$485.96M+5.6%$460.33M+0.9%$456.16M+2.2%$446.18M+12.2%
Cost of Goods Sold by Product
Commercial Product And Service$17.2M+28.0%$13.44M+11.1%$12.09M+40.7%$8.59M+52.1%
International Franchising$3.78M+16.3%$3.25M+15.3%$2.82M+41.9%$1.98M+29.1%
Retail$213.23M+2.9%$207.2M+0.2%$206.82M-2.2%$211.49M+13.5%
Revenue by Geography
Europe$71.69M+9.9%$65.23M+16.2%$56.14M+0.5%$55.85M+8.9%
North America$451.22M+6.1%$425.14M-0.3%$426.24M+4.2%$408.88M+14.3%
Other Geographic Region$6.93M+14.8%$6.03M+61.8%$3.73M+16.5%$3.2M+33.0%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.