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Build-A-Bear Workshop BBW Business Segments

Q1 '27Q4 '26Q3 '26Q2 '26Q1 '26
Revenue by Business
Commercial$10.95M+43.6%$13.56M+42.3%$8.94M+4.2%$8.63M+18.3%$7.62M+27.4%
Direct To Consumer$113.47M-5.1%$139.46M0.0%$112.27M+2.5%$114.64M+10.8%$119.59M+10.9%
International Franchising$856K-27.6%$1.49M+5.0%$1.47M+9.1%$983K-6.3%$1.18M+34.9%
Gross Profit by Business
Commercial$6.53M+41.7%$6.9M+30.2%$4.83M-1.6%$5.21M+21.6%$4.61M+33.5%
Direct To Consumer$73.13M+7.5%$78.14M-1.6%$60.49M+1.9%$66.08M+18.3%$68.02M+16.4%
International Franchising$215K-40.1%$271K-33.4%$501K+46.5%$218K-49.9%$359K+38.1%
Selling General And Administrative Expense Segmented by Business
Commercial$103K+7.3%$666K+28.6%$103K-47.7%$97K-62.3%$96K-50.8%
Direct To Consumer$36.08M+5.0%$42.12M+6.4%$36.08M+12.7%$34.18M+7.8%$34.35M+11.6%
International Franchising$0$0$0$0$0
Contribution Margin by Business
Commercial$6.43M+42.4%$6.24M+30.4%$4.73M+0.3%$5.11M+26.9%$4.51M+38.6%
Direct To Consumer$37.05M+10.0%$36.02M-9.6%$24.41M-10.9%$31.9M+32.2%$33.67M+21.6%
International Franchising$215K-40.1%$271K-33.4%$501K+46.5%$218K-49.9%$359K+38.1%
Cost of Goods Sold by Business
Commercial$4.42M+46.6%$6.66M+57.4%$4.11M+12.0%$3.42M+13.7%$3.01M+19.0%
Direct To Consumer$40.34M-21.8%$61.33M+2.1%$51.78M+3.3%$48.55M+2.0%$51.57M+4.4%
Revenue by Product
Commercial Product And Service$10.95M+43.6%$13.56M+42.3%$8.94M+4.2%$8.63M+18.3%$7.62M+27.4%
International Franchising$856K-27.6%$1.49M+5.0%$1.47M+9.1%$983K-6.3%$1.18M+34.9%
Retail$113.47M-5.1%$139.46M0.0%$112.27M+2.5%$114.64M+10.8%$119.59M+10.9%
Cost of Goods Sold by Product
Commercial Product And Service$4.42M+46.6%$6.66M+57.4%$4.11M+12.0%$3.42M+13.7%$3.01M+19.0%
International Franchising$641K-22.2%$1.22M+20.5%$968K-3.7%$765K+24.6%$824K+33.5%
Retail$40.34M-21.8%$61.33M+2.1%$51.78M+3.3%$48.55M+2.0%$51.57M+4.4%
Revenue by Geography
Europe$14.34M-8.3%$22.14M+7.0%$18.14M+12.8%$15.78M+12.6%$15.63M+8.2%
North America$107.5M-3.4%$130.19M+1.6%$102.69M+1.8%$107.07M+10.6%$111.27M+11.9%
Other Geographic Region$3.44M+130%$2.18M+30.8%$1.85M-26.6%$1.41M+37.8%$1.5M+80.1%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.