Discontinued — last reported Q4 '24

Operating Expenses

Advertising

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2024

How to read this metric

Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.

Detailed definition

This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...

Peer comparison

A standard operating expense line item for consumer packaged goods (CPG) and retail companies.

Metric ID: advertising

Business Segments

View all
SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Lending$67.77M$79.31M$91.60M$89.06M$96.91M
Financial Services$5.68M$8.42M$9.29M$9.94M$11.99M
Technology Platform$0.00$0.00$0.00$0.00$0.00
Total

Frequently Asked Questions

What does advertising mean?
Total spending on advertising and promotional campaigns to support brand growth.