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Upstart Holdings, Inc. UPST Sales & Marketing

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Segments

By segment

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Personal Lending$12.2M+17.2%

Other financials

Income statement

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Revenue$308.2M+44.4%
Operating income-$7.5M-67.2%
Net income-$6.6M-172%
EPS (diluted)-$0.07-133%

Balance sheet

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Cash & equivalents$931.3M+10.9%
Total debt$1.9B+40.3%
Total equity$733.2M+8.4%
Total assets$3.0B+29.0%

Cash flow

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Operating cash flow-$133.3M-888%
CapEx$2.8M
Free cash flow-$136.0M-909%

Valuation

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Market cap$3.01B-43.6%
Enterprise value$4.02B-29.1%
P/E61×
P/S2.6×-4.7×

Profitability

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Operating margin3.5%+1.9pp
Net margin4.3%+2.6pp
FCF margin27%+16.9pp

Returns & leverage

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Return on equity7%+4.4pp
Debt / equity2.6×+0.6×

Where this comes from

Reported directly by Upstart Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Upstart Holdings, Inc.’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Upstart Holdings, Inc.'s sales & marketing?
Upstart Holdings, Inc. (UPST) reported sales & marketing of $104.46M in Q1 2026.
How has Upstart Holdings, Inc.'s sales & marketing changed year-over-year?
Upstart Holdings, Inc.'s sales & marketing increased by 77.1% year-over-year, from $58.97M to $104.46M.
What is the long-term trend for Upstart Holdings, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Upstart Holdings, Inc.'s sales & marketing has grown at a -2.5% compound annual growth rate (CAGR), from $333.45M to $301.51M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.