Upstart Holdings, Inc. UPST Business Segments — Borrower Acquisition Costs
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Where this comes from
Reported directly by Upstart Holdings, Inc. in its filing.
Tagged under the XBRL concept upst:BorrowerAcquisitionCosts.
The source filing: Upstart Holdings, Inc.’s 10-Q, filed May 5, 2026.
- Filed
- May 5, 2026, 4:08 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001647639-26-000046
(2) Borrower acquisition costs were $48.6 million and $92.3 million for the three months ended March 31, 2025 and 2026, respectively. Borrower acquisition costs consist of the Company’s sales and marketing expenses adjusted to exclude costs not directly attributable to attracting a new borrower, such as payroll-related expenses for the Company’s business development and marketing teams, as well as other operational, brand awareness and marketing activities. These costs do not include reorganization expenses.
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Upstart Holdings, Inc.'s business segments — borrower acquisition costs?
- Upstart Holdings, Inc. (UPST) reported business segments — borrower acquisition costs of $92.3M in Q1 2026.
- How has Upstart Holdings, Inc.'s business segments — borrower acquisition costs changed year-over-year?
- Upstart Holdings, Inc.'s business segments — borrower acquisition costs increased by 89.9% year-over-year, from $48.6M to $92.3M.
- What is the long-term trend for Upstart Holdings, Inc.'s business segments — borrower acquisition costs?
- Over 3 years (2022 to 2025), Upstart Holdings, Inc.'s business segments — borrower acquisition costs has grown at a -5.4% compound annual growth rate (CAGR), from $302.7M to $256.2M.
- What does business segments — borrower acquisition costs mean?
- Measures the direct expenses incurred to attract and acquire new borrowers for the personal lending platform. Tracking these costs is essential for evaluating the efficiency of marketing spend and the scalability of the customer acquisition funnel.
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